Un-Bridled Passion For Fashion! 'Hot Brides' On Show At Sofitel Melbourne

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Sofitel teams with L'Oreal Melbourne Fashion Festival for 'Hot Brides Runway Show'

Attention all brides - If you thought a garter belt discretely tucked beneath your gown was daring then its time to think again!

Dozens of dare-to-be-different dresses will be on show to innovate and inspire at the Sofitel Melbourne on March 8 as part of the hotel's 'Hot Brides' Runway Show being presented as part of the L'Oreal Melbourne Fashion Festival.

After hitching a ride through Sofi's lounge on Harley Davidson motorcycles, runway models will keep pulses racing with a selection of unconventional, 'HOT' styles to inspire alongside the more traditional dresses that will also be on display courtesy of Melbourne's favourite Couturiers.

While white might be alright for some, 'Hot Brides' will reveal a range of sexy lingerie plus racy red, bold black and even citrus coloured dresses that truly stand out from the crowd. Plus, for those not interested in something borrowed or blue, the parade reveals sultry leather apparel, plush fur coats and trimmings for an alternate way for winter brides to stay warm on their wedding night (perhaps!).

Couturiers on show will include Linda Britten, Crocé Colosimo, Luci Di Bella, Sonia Cappellazo, with Henry Buck's Menswear and Furs by Planinsek.

Sofitel's Hot Brides Runway Show will take place in Sofi's Lounge, Level 1 Sofitel Melbourne, on Saturday 8th March at 5.00pm. Tickets are priced at $50 per person which includes entry to the runway show, canapés and glass of sparkling wine. Guests also receive an invitation to Sofitel's 'bridal salon' in the hotel's ballroom featuring table settings, floral arrangements and most importantly expert advice from Sofitel Melbourne's conferences and events team on how to plan the perfect wedding.

To book tickets to the 'Hot Brides' Runway Show contact the Sofitel Melbourne on 03 9653 7744, H1902-rr@accor.com or visit http://www.sofitelmelbourne.com.au. For additional information on the L'Oreal Melbourne Fashion Festival and events listings visit http://www.lmff.com.au.

SOFITEL: RE-INVENTING FRENCH ELEGANCE IN LUXURY HOTELS
Sofitel creates unique luxury hotels in the world's most attractive destinations, by the artful blending of its French origins with the very best of local cultures. Sofitel forges a privileged bond between its staff of devoted service professionals and its cosmopolitan guests who expect and appreciate beauty, quality and excellence. Sofitel offers the best of French elegance, from food and wine rituals to bedding, design and personal care products. Hotels where life can be savoured, shared with others, lived in harmony with oneself; transforming every stay into a unique and unforgettable experience.
The Sofitel brand portfolio will offer clear and attractive options adapted to today's more demanding and more versatile consumers.

  • Sofitel Legend: a collection of legendary luxury properties, defining a renewed way of living heritage and palace hotels for inner luxury driven travelers.
  • Sofitel: World-class hotels, with French elegance, blending relationships and pleasures for today's discerning travelers in the upper-upscale segment.
  • So by Sofitel: a new kind of boutique hotel, with style and soul, reconciling design and pleasure for trend conscious consumers.

Discover Sofitel's new website http://www.sofitel.com with new reservations features

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Rebecca Freestun
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