Medical Journal on Mobile Phone?

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Mobile Med Journal Abstracts, delivered to physician's handset via MMS is one of the most extreme innovations rising above the horizon. As NIH pushes forward the Open Access for medical journals, massive journal articles will soon become freely available to the public. Innovative information distribution technologies complementing the proliferation of journal database are on the rise. Presenter, Inc.'s Mobile Med Journal Abstracts is the first to explore the handset's potential as a science communication platform.

Medical professions have long depended on peer-reviewed medical journals as the primary source of drug information. But the spiraling journal costs has drawn public outcry in recent years. With some journals cost as much as $20,000 for a year's subscription, universities and hospitals find it difficult to fill their libraries with adequate supply of the current journals.

It is under the backdrop the U.S. Congress passed a legislation mandating scholars who receive National Institutes of Health research fund to post their research results publicly accessible through PubMed Central, the database maintained by the National Library of Medicine. The initiative is known as the Open Access law. It aims to give the public free access to medical research findings. The impact of the new policy is far more than nominal. Since the NIH spends $28 billion on medical research per year, the policy could saddle the PubMed with additional 80,000 journal articles every year.

Once the law takes full effect in April 2008--and as the sheer volume of article archives soars, new technologies geared toward better and quicker information distribution may become gadget of choice for savvy users. Presenter, Inc.'s journal abstracts over mobile phone is one of these gadgets.

Presenter, Inc., a pioneer in Internet and mobile computing technologies for business communication, recently launched a pilot run of journal abstracts over mobile phone. Run in two cities in China, the pilot covers some 150 doctors who receive journal abstracts in text and images through MMS messaging. MMS messaging is the multimedia equivalent of the hugely popular SMS (text) messaging, capable of delivery pictures and large amount of text---features that contributing to mobile phone's emergence as a viable form for publication. The choice of mobile phone is not so much driven by novelty as it's for necessity. Because unlike their U.S. counterparts, Chinese doctors have only limited access to the Internet at workplace. Consequently, the ubiquitous mobile phone is the best gadget to channel the journal information.

And it proves to work so far. "Practicing medicine in China is an around-the-clock work. I am constantly either on the rush, or on the wait in. Mobile journal abstract service helps make better use of my fragmented free time. The abstractions are nicely done, proving me with a good overview of the current medical developments," said Dr. Lu Jie of the prestigious PUMC Hospital, Beijing, China.

"Our goal and focus is to become a premiere mobile publisher for science and medical knowledge communication. We have a state-of-the-art MMS messaging platform and a strong editorial team. We will continue to strive for technology advancement and to consummate our publishing calibers in order to capitalize on the market opportunity," says Eric Chen, Founder and CEO of Presenter, Inc. "As the MMS cost continue to decline, more professions are getting drawn to the concept of mobile learning. We will dramatically reshape the landscape of how knowledge is shared."

About the Presenter, Inc.:
Presenter, Inc., founded in 2001 in Beijing, China, is dedicated to the development of Internet and mobile computing technologies for business and professional communications, with an emphasis on the pharmaceutical industry.

For media contact:

Esther Chen
presenter.estherchen @ gmail.com

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Esther Chen
Presenter International, Inc.
858-408-7887
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