Boston Analytics Unveils Quantitative Marketing Research Services

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Knowledge services firm supports successful product launches to customers by collecting, customizing, analyzing and maintaining primary data. Researchers in the U.S. and India will cost-effectively collect, maintain and analyze data about values, demographics and locations of buyers and prospects to help determine optimum pricing, differentiate products from those of competitors and maximize the probability of new product success.

Customized knowledge services company Boston Analytics today announced its new Quantitative Marketing Research (QMR) service that provides companies in all industries a greater depth in sector, customer and industry knowledge to help better understand their customers and prospects. Researchers in the U.S. and India will cost-effectively collect, maintain and analyze data about values, demographics and locations of buyers and prospects to help determine optimum pricing, differentiate products from those of competitors and maximize the probability of new product success.

Boston Analytics' QMR service is particularly valuable for product and service companies in industries such as pharmaceuticals, automotive, retail and consumer goods, among others, as well as the advertising and marketing agencies that work with them. These clients can leverage Boston Analytics to collect data via the Internet (web-based surveys, business or household panels), telephone or mail; maintain data using custom-built, time-series or cross-sectional repositories; and analyze the data to gain action-oriented insights using standard reporting and statistical tools, including tabulation, cross-tabs, correlation as well as more analytical tools like linear and non-linear regression, cluster and latent class analyses and classification methods.

The new practice will be spearheaded by Murli Rao, who joins Boston Analytics with 30 years of experience delivering demand-side expertise to organizations in North America, Europe and Asia. Rao's work has spanned several industries including financial services, pharmaceuticals, consumer packaged goods, telecom and retail.

"This practice crystallizes and aggregates many valuable elements Boston Analytics has delivered to multinational product companies for several years now," said Rao, chief scientist and vice president, marketing research and analytics. "I look forward to tying these pieces together and molding them into a formal, cohesive set of analytical services."

Like all of Boston Analytics' services, QMR provides combines timely, rigorous research, sophisticated analyses and fully customized delivery into a cost-effective knowledge solution.

"With the economy predicted to stall in the foreseeable future, it is even more critical for our clients to correctly diagnose the needs and desires of their customers," said Rashid Bilimoria, CEO and co-founder, Boston Analytics. "QMR will help our clients make smarter marketing decisions that maximize the success of new product releases, while strengthening our firm's ability to deliver comprehensive, world-class knowledge services with extremely high value."

About Boston Analytics
Boston Analytics provides its corporate, consulting and financial clients the most current, accurate, and actionable research and analytics - so they can be first to uncover and exploit opportunities. The firm's work powers knowledge processes and enables effective decisions at all levels of our clients' businesses. Boston Analytics brings together leading analytical minds worldwide, delivers a robust offering of knowledge services, and works as genuine partners.

Boston Analytics delivers enterprise-wide knowledge advantage by providing fully customized knowledge services as well as flexible, preconfigured knowledge products and repositories. All knowledge services and products are tailored to meet the specific needs of corporations, consulting companies, and financial services firms.

Boston Analytics is headquartered in Boston with offices in New York, London, and Mumbai. More information can be found at http://www.bostonanalytics.com.

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John DeWitt
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