Pittsburgh, PA (PRWEB) February 20, 2008
Susan Adams, President of Fractional Sales Solutions, LLC announced today a new blog dedicated to those business people who are selling and marketing to the affluent and super-affluent buyer.
'I'm very excited to be able to offer many sales people, marketers and businesses the opportunity to find out what's going on in the world of the rich', says Ms. Adams. "With the slowing economy, this is the only group of people who are still spending".
The blog, located at http://www.sellingtotheaffluent.net, will take questions and comments from everyone. "The purpose of this blog is to pull back the curtain on High Net Worth individuals and provide insight into why these important clients buy what they buy. Most of the information on the wealthy comes from research surveys sent to their homes. That's a good base to start from, but it doesn't get you inside the mind of an affluent buyer. That's what I'll help you do".
Ms. Adams spent 6 years selling a variety of business aviation products to the super-affluent, primarily fractional ownership of Learjets. Her knowledge comes from observations and conversations with this elusive group of buyers.
Fractional Sales Solutions, LLC specializes in sales training and consulting for high-end businesses. Susan website is http://www.susanadamshome.com.