National Study Determines FedEx Delivers Winning Ad Featuring Carrier Pigeons During Super Bowl XLII

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The advertisements featured on the Super Bowl are almost as exciting as the game itself. FedEx delivered with one of the fan favorites with a national ad featuring carrier pigeons.

With Super Bowl ads a big draw during the Super Bowl XLII, FedEx came up on top with a national survey conducted by HCD Research showed it was a favorite of the viewers. The ad also ranked second on USA Today's 20th Annual Ad Meter.

The Carrier Pigeons advertisement is a spoof set in an office environment that shows the short of chaos that ensues when people try to devise new ways to deliver packages. Of course, carrier pigeons figured prominently in the ad.

"As a pigeon lover, I thought this ad was clever and fun," comments Dave Jones from Deterapigeon. "My company manufactures pigeon control methods, so I am always happy when pigeons are seen in a positive light amongst the public."

With so many excellent Super Bowl commercials, Fed Ex must be pleased with the positive response to their ad. According to news reports before the Super Bowl, FedEx chose to keep a tight lid on the commercial until it aired during the game.

"I just hope that this ad gets people talking positively about pigeons for a change. Recently, there has been so much negativity surrounding pigeon control methods like birth control and fining people heavily for feeding pigeons," Jones comments. "It's nice to see something featuring pigeons that isn't negative."

Anyone interested in viewing the top Super Bowl commercial can visit YouTube. Those interested in learning more about humane pigeon control methods for commercial and residential buildings should visit


For 10 years, Deterapigeon has been a leader in safe pigeon spike solutions in the UK. In 1995, David Jones, Director of Deterapigeon invented and patented the Defender 4 pigeon spikes which safely deter pigeons without harming them. This still remains the only pest control product recommended by the Pigeon Control Advisory Service (PiCAS).


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