Woodbine, MD (PRWEB) February 20, 2008
Lawn and Garden Search.com (http://www.lgyp.com/) the leading Lawn and Garden interactive marketplace, will be a panelist at Drilling Down on Local '08: Marketplaces, The Kelsey Group's upcoming interactive local media conference being held at The Westin Seattle in Seattle, Washington April 30th to May 2nd 2008.
Steve Cissel, Lawn and Garden Search.com CEO, will participate on a panel entitled, Vertical Leaders, on Wednesday, April 30th, at 4:15 PM. The panelists will discuss their approaches, opportunities and challenges of their niche marketplaces. Also on the panel is Tommy McGloin, President and CEO, Xoova, and Chris Spanos, Director, Search Verticals, AOL.
"We have assembled some fantastic people from interactive marketplaces, classifieds, mobile search and social media to discuss the challenges and opportunities of interactive local media at Drilling Down on Local '08," said Peter Krasilovsky, Program Director, Marketplaces, The Kelsey Group. "We are fortunate to have Steve Cissel as a panelist, and we look forward to his contribution to the conference."
The Lawn and Garden Search.com (http://www.LGYP.com) mission is to be the authoritative aggregator of fragmented lawn and garden data and utilize the Internet to deliver structured data to consumers so that the marketplace may grow, and consumers may know, realizing the full potential of its environmentally beneficial and mentally stimulating products and services.
About Drilling Down on Local '08: Marketplaces
Drilling Down on Local '08: Marketplaces will focus on key developments and opportunities surrounding high-value verticals, such as entertainment, events, lawn and garden, automotive, real estate and health. These categories, long underserved by traditional local media, are using the Internet and mobile marketing to effectively target their customers. For more information, visit http://www.kelseygroup.com/drillingdown2008.