"What's for Lunch?" Video from IFIC Addresses Consumer Concerns About School Lunch Choices

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International Food Information Council Foundation posts humorous school lunch video in popular You Tube space.

Introducing "What's for Lunch?," a short YouTube friendly video that addresses consumer concerns about food choice from the International Food Information Council Foundation(IFIC). This humorous and entertaining look at how food is grown and produced is aimed at those who are uncertain about the differences between organic, biotechnology and conventional food production methods. Narrated by an improv comic, and featuring interviews with nutrition and food safety experts and the "person on the street," the clip (aims to assure consumers that the only choice that matters is the healthful, nutritious one.

The IFIC Foundation is the educational arm of IFIC. IFIC's mission is to communicate science-based information on food safety and nutrition to health and nutrition professionals, educators, journalists, government officials and others providing information to consumers. IFIC is supported primarily by the broad-based food, beverage and agricultural industries.

IFIC's purpose is to bridge the gap between science and communications by collecting and disseminating scientific information on food safety, nutrition and health and by working with an extensive roster of scientific experts and through partnerships to help translate research into understandable and useful information for opinion leaders and ultimately, consumers. These groups find the IFIC reservoir of science and health data a valuable and easily accessed resource.

Based in Washington, DC, the IFIC Foundation and IFIC focus primarily on U.S. issues. It also participates in an informal network of independent food information organizations in Europe, Asia, Australia, Canada, Japan and Latin America.

Jeff Strei


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