Oakland, CA (PRWEB) February 20, 2008
Webmarketing123, a leader in the fast-growing Search Engine Optimization (SEO) market, will bring new traffic and higher sales-conversion rates to Certain.com. Webmarketing123 will manage Certain.com's organic search engine optimization (SEO) and paid search (PPC) campaigns.
Certain Software, Inc., maker of Certain Registration™, delivers comprehensive online registration features - including program, travel, housing, finance, communications and reports capabilities - for events planning professionals across the commercial and public sectors.
"We first encountered Webmarketing123 through MarketingSherpa. As a strong player for our niche in the B2B marketing realm, we continually need to optimize efficiencies and tweak the performance of our online marketing strategy," said Kimberly Enright, Director of Marketing at Certain Software, Inc. "With the complexity of Google's algorithms and ranking systems evolving almost hourly, we prefer to engage an expert rather than attempting to manage the process in-house. Webmarketing123 has impressed us with their grasp of search engine marketing."
"Through this agreement, Certain Software, Inc. will benefit from our industry specialization in providing search-engine marketing expertise to business-to-business software companies," said Paul Taylor, CEO of Webmarketing123. "SEO is the most cost-effective way to bring Certain's comprehensive line of sophisticated online-registration software and services to the most qualified traffic on the Internet, and then convert those visitors to customers."
With offices in Oakland and Los Angeles, California, SEO company, Webmarketing123 provides Search Engine Optimization and Pay Per Click (PPC) services to a growing client base in the San Francisco Bay Area, greater Los Angeles and San Diego regions, and throughout the United States.
Through SEO, Webmarketing123 increases clients' visibility in a process that involves making minor alterations to their websites, selecting keywords that will generate targeted traffic, continually researching search-engine algorithms and policies, and - most important - thoroughly understanding the customer's needs.
Through its very successful PPC program, Webmarketing123 delivers the highest volume of customers in the most cost-effective manner possible. PPC management is the practice of identifying and categorizing high-value search terms, defining a value proposition specific to those search terms, and managing bidding strategies to meet business objectives. Webmarketing123's proprietary tools and methodologies assure that clients get the greatest number of sales and leads possible.
More information can be found at webmarketing123.com.
Certain provides innovative technology enabling customers to register people and assets online. Its flagship product, Certain Registration, is the online registration solution used by the commercial and public sector for meetings, events and training programs. Certain delivers meetings, events and training planning professionals control, flexibility and value through key online registration features covering program, travel, housing, finance, communications and reports.
Headquartered in San Francisco, California, with an office in Washington, D.C., and distributors in the United Kingdom, Certain has been a leader in the registration technology industry since 1994. For more information, visit http://www.certain.com.
Paul Taylor, CEO
Gianni Michael Lyle
Marketing Communications Specialist