CAI Communications Revamps Gould & Goodrich Marketing Communications Tools Gould & Goodrich Launches New Sales and Marketing Focus

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CAI Communications, a business focused, branding, marketing, and employee communications firm in Raleigh, NC, recently completed a comprehensive package of communications tools for Gould & Goodrich (http://www.gouldusa.com).

CAI Communications, a business focused, branding, marketing, and employee communications firm in Raleigh, NC, recently completed a comprehensive package of communications tools for Gould & Goodrich (http://www.gouldusa.com).

"We want our customers to have the same positive experience when buying our products as they do using our industry-leading holsters, belts and accessories," explains Phyllis Gould, vice president of marketing, Gould & Goodrich.

The project included revising the company logo, developing a new visual design for a product catalog and carrying the design into a new Web site with a back end database.

"The previous Web site had outgrown itself as new product lines were add. We developed a structure that will be a product foundation for years to come," comments Steve McCulloch, Director of CAI Communications (http://www.caicommunications.com). "The new photography helps viewers get a better understanding of the quality products Gould & Goodrich produces," McCulloch adds.

The communications materials, released January 1, 2008, have already earned positive response from customers. "We have had a long relationship with CAI Communications. They know our business and made a significant contribution. It was well worth the investment we made," concluded Phyllis Gould.

About Gould & Goodrich:
Gould & Goodrich Leather, a NC-based manufacturer of quality products for police, government, correctional agencies and sporting markets, has served customers since 1985. From its 50,000 square foot facility in the heart of the Carolinas, the company creates some of the finest products in the industry. Gould & Goodrich holsters, belts and accessories are in service worldwide. (http://www.gouldusa.com)

About CAI Communications:
CAI Communications has implemented B2B branding, marketing, advertising, and PR strategies and communications tools for North Carolina businesses since 1983. We create strategies and designs that take businesses to the next level on their path to success. In addition we, have expertise in employee communications through our parent organization CAI, a nationally recognized employers' association. We have a long history of combining our business knowledge with award winning creativity. Whether you want to clarify your brand, develop a marketing strategy or create a print, web or video communications tool, we deliver solutions to grow your business.

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ROB KARN
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