AsiaRegistry Open to All for the .ASIA Landrush Applications

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Instra Corporation's AsiaRegistry.com, Asia Pacific's leading Domain Name registrar, is open to all for the domain registration of the .ASIA Landrush started at 12:00, 20th Feb 2008 (UTC).

Instra Corporation's AsiaRegistry.com, Asia Pacific's leading Domain Name registrar, is open to all for the Landrush applications of .ASIA, the world's first domain name extension for the Asia Pacific Region.

Leona Chen, spokesperson for the DotASIA Organization anticipates a Huge Landrush. Leona comments, "We are ready for something big. All of our people and systems are in place, and we look forward to the commencement of the .ASIA Landrush."

With already 30,780 .ASIA domains submitted during the Sunrise Period, the Landrush is anticipated to be massive, with domain registrars globally submitting hundreds of thousands of .ASIA domain names. Duplicate Domain names submitted during the Landrush stage will go into a live domain name auction.

Chloe Li, Director of Operations for Instra Corporation, commented on 20 Feb 2008, "Today is a special day for us. We have worked hard for this moment, and we believe .ASIA will become a world leading domain name. We are pleased to see that the Asia Pacific region finally gets its own unique online identity."

The scope of the .ASIA TLD has been defined by ICANN, and includes over 70 countries, with coverage from the Middle East, to the Far East and Oceania regions. Applications will only be considered from organizations officially registered in one or more of these countries. AsiaRegistry will provide a Local Address for clients outside of the Asia region, such as for applicants that are located in America, Europe, or Africa.

Phillip Parker from Instra Corporation's AsiaRegistry said, "It's an important time for corporations around the world, especially with trademark and brand infringement occurring on mammoth proportions. It is imperative that these corporate brands protect their name in the .ASIA Name space."

Following the successful European .EU domain launch in 2006, .ASIA is the next geographic region Top Level Domain to be introduced.

.ASIA domain names can be registered online at: http://www.asiaregistry.com

Additional details about the .ASIA domain name can be found online at: http://www.dotasia.org

About Instra
Instra Corporation is a worldwide player in the Domain Name and ENUM industry, with its head office in Melbourne, and sub-branches across America, Europe, and Asia. Instra Corporation is a pioneer of developing convergence technologies for local presence services.

Convergence. It is more than just a domain.

For more information about Instra Corporation and Asia Registry, please visit: http://www.asiaregistry.com

For more information, please contact:
Chloe Li
Tel: +61-397831800

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