Book Release: 'Show Me: Marketing with Video on the Internet'

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New Book Released for Marketers Looking to Capitalize off the Online Video Explosion

Video producer Jessica Kizorek has written a timely book that simplifies the process of producing and distributing video on the Internet. "Show Me: Marketing with Video on the Internet," explores the nature of the online video channel, and guides readers through practical avenues of utilizing a medium that has become a driving force in the marketing world.

Over 80 executives from the advertising and media industry contributed to the book with personal interviews and feedback. The Vice President of DoubleClick refers to the book as, "An invaluable resource on a complex subject."

These days marketers have little choice but to adapt their digital media strategy to the shifting behavior of consumers online. The demand for online video is growing rapidly, and the influence of this content is dramatically altering consumer expectation and behavior across the board.

Six out of 10 high-speed Internet users either watch or download online video content at least once a week, and as much as 86 percent do so on a monthly basis. These figures are up from 45 percent and 71 percent, respectively, from the year before.

According to one advertising executive, "Video has spurred an explosion of innovation in the marketing space, but a defined set of best practices that drives business objectives remain elusive. Kizorek approaches the subject thoughtfully, leaving room for brand-side marketers and their agencies to make up their own model while drawing a clear line between success and failure."

While most marketers are clear that integrating video into their existing online strategy is the next step, many are unclear how to do it. Topics covered in the book include:

  •     Understanding the online viewer and viewing environment
  •     Producing video specifically for the Web
  •     Choosing the right distribution channels
  •     Successful video campaigns
  •     Avoiding legal entanglement
  •     The future of the online media experience

The book is available for sale in paperback and hardcover at: http://www.showmethebook.com

AUTHOR: An industry speaker on the subject of video marketing and the Internet, Jessica Kizorek was recently featured on CNN's series "Young People Who Rock," for her passion in documenting the impact of humanitarian efforts around the globe. Her video production company, Two Parrot Productions, has spotlighted NGOs in Africa, Asia, Eastern Europe and the Middle East.

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