Diversity Recruiting Firm Work-Life Initiative LLC Increases Opportunities for Working Mothers

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Companies putting out an S.O.S. for new, corporate talent in a tightening labor-market are getting a surprising response: M.O.M. Technology and a changing workplace are opening the door to permanent employment options for mothers according to Work-Life Initiative, LLC, a national diversity recruiting firm.

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The women we work with have strong, professional credentials and a powerful desire to stay on a career path. They're interested in permanent employment with businesses that allow them the flexibility to balance their lives. In turn, they give their employers higher productivity and greater job-longevity.

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Companies putting out an S.O.S. for new, corporate talent in a tightening labor-market are getting a surprising response: M.O.M. That's the message from Shonna Cooper, founder and CEO of Work-Life Initiative, LLC, a newly launched diversity recruiting-firm that matches career-focused moms with family-friendly/work-life employers.

"Companies are looking for diversity and they value loyalty and stability," Cooper said. "The women we work with have strong, professional credentials and a powerful desire to stay on a career path. They're interested in permanent employment with businesses that allow them the flexibility to balance their lives. In turn, they give their employers higher productivity and greater job-longevity."

Cooper said working mothers who need flexibility often find only temporary, seasonal or niche jobs that provide no career track. Technology and a changing workplace are opening the door to permanent employment options, a scenario Cooper sees as win-win.

"In a work-balance environment, women really can have it all. Equally as important, companies can have it all, and by that I mean better recruitment, lower costs, higher productivity, improved retention and happier employees," Cooper continued. "When you empower people in a more adaptive work-atmosphere, both sides reap the benefits."

That attraction has helped make the family-friendly workplace one of the nation's hottest employment trends. Still, Cooper admits creating the right work-balance environment is an artful dance--an area where she is uniquely qualified to offer advice. A former professional ballet-dancer in New York City, she leaped into the corporate world over a decade ago to work in business development and recruiting.

It wasn't until the birth of her daughter that she began exploring work-life balance as a potential career.

"As a new mother, I had a lot of questions," she said. "I thought there had to be a better choice than leaving your baby or losing your career and I was fortunate to find that many companies agreed with me. There really are solutions without sacrifices."

She views her firm as a partner to those companies, getting to know their organization and identifying work-balance aspects that appeal to career moms. If a business wants to improve its work-life profile, her company can provide direction on telecommuting, flex-time options, day-care assistance, paid maternity and other solutions tailored to a client's individual needs.

"We're not about cookie-cutter placement, we're about making a high-level match between our client and a job candidate," Cooper said. "Every company has a different situation and we're committed to finding qualified, motivated women suited to the work-life environment that company provides."

Work-Life Initiative, LLC is a national diversity recruiting firm providing job-posting, candidate screening, interviewing, in-depth qualifying, resume management, reference verification and scheduling. The company is based in Austin, Texas.

Companies that have or are interested in adopting work life as part of their culture and want to find out more about diversity initiatives can go to http://www.worklifeinitiative.com/index?fuseaction=main.employers for more information or call 877-401-7649.

Job Seekers, working Moms, who are searching for an environment where they and their career can thrive go to http://www.worklifeinitiative.com/index?fuseaction=main.jobSeekers or call 877-401-7649.

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