And there is no secret sauce. We simply send the dealer the ups; and they sell the cars.
St. Petersburg, FL (PRWEB) February 21, 2008
National automotive advertising and marketing agency BIGgross, Inc. has been named the sole reseller of the marketing application TEPOG™ to the automotive industry, BIGgross announced today.
The TEPOG application identifies all people who are either actively in or will be entering the buying cycle within the next 30 days for a new or used vehicle in a dealership's primary market area.
TEPOG also guarantees all of its results will be incremental growth for the dealer by excluding the dealership's already existing customer base and automotive marketing efforts.
"Let's say there will be 100 cars sold in the dealer's primary market area within the next 30 days and he will sell 25 through his own base, existing automotive marketing efforts and floor traffic," said Sean Marra, BIGgross CEO. "Using the TEPOG program, we set appointments with the other 75 people."
TEPOG utilizes comparative market data to find specific sales targets. Its unique algorithms also identify consumers as they are entering the market to buy a vehicle in real time.
"A flat automotive market is being divided by more and more competing badges, and dealers need to be smart at finding customers at the best possible rate of return," said Marra. "TEPOG's approach makes sense and the results are exciting."
Once TEPOG generates the contact list of prospects, it then selects each prospect's preferred method of contact and uses that to set an appointment to visit the dealership. Among automotive marketing methods TEPOG references are text messaging, mobile marketing, direct mail, live operator and email.
"Dealers can no longer depend on traditional advertising media like newspaper, radio and TV to reach their audience, when you consider newer technologies like Tivo®, satellite radio and even podcasts that greatly diminish their capability," said Marra. "Traditional media is getting more expensive and less people are listening. TEPOG is flexible in that it approaches a prospect through the medium the prospect is most comfortable with."
TEPOG reports a response rate of 7.5-10% as measured by actual scheduled appointments, compared to the much lower response rates of traditional media, such as 1-2% for direct mail, and even less for television, radio and newspapers.
"TEPOG is no silver bullet," said Marra. "And there is no secret sauce. We simply send the dealer the ups; and they sell the cars."
For Further Information, Contact: Sean Marra, CEO BIGgross, Inc. (800) 440-7479
About BIGgross, Inc.
Throughout its 20-year history, BIGgross, Inc. has been a leader in innovative advertising and automotive marketing solutions to over 5,000 franchised dealerships nationwide, introducing the first fully integrated multi-media events, national special finance marketing, and profitable turn-key events such as Drive $95©. OnPoint, LLC contracts with more than 130 franchised dealers annually to provide 5-day staffed events, dealer management services, training and staffing with guaranteed profits up to $350,000.