David McDavid Auto Group in Texas Launches Female Friendly Dealer Website

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An Online Car Purchasing Experience Designed Exclusively For Women

Today, the David McDavid Auto Group announced the launch of their Certified Female Friendly private label websites reinforcing their commitment to the Ask Patty Dealer Program. This latest design integrates seamlessly with the existing dealership websites for their Honda, Lincoln, Mercury, Acura and Nissan brands in the Dallas, Houston and Austin areas of Texas and provides a platform to effectively deliver online information and services to female consumers.

The new websites can easily be found and accessed utilizing Certified Female Friendly web icons on the existing individual David McDavid websites. The Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.    

The sites provide a host of features to assist women through the automobile purchasing process including the often time-consuming or unpleasant credit and financing process. In response to this, the sites incorporate a narrated credit application and online pre-approval process, allowing women the opportunity to get pre-approved for a loan before visiting the dealership, ultimately saving them valuable time.

"With the ever-increasing importance of reaching and communicating effectively with women online, our certified female friendly sites are the perfect resource for us to establish credibility, increase communication, develop loyalty and support women throughout the entire car buying experience," said Tom McCollum, President and CEO of David McDavid Auto Group.

The new Online Chat Icon allows dynamic interaction between female consumers with questions or concerns and a representative from the dealership. In today's busy world women are looking for timely responses, and this exchange of dialog allows instant results for women and an opportunity for the dealership to form a relationship based on honesty, respect and a sharing of expertise.

"Since launching the program in September, we have seen an increased number of satisfied female consumers and we understand the power and influence those customers have over our future business," said McCollum.

The new website design and functionality are an industry first. "Currently most automotive websites are designed by men for men and do not address the needs of women," said Peter Martin, Founder and CEO of AskPatty.com. "The Ask Patty Female Friendly website is designed specifically for women and provides the tools and resources most requested by women."

Visit one of our new Certified Female Friendly web sites here:
http://femalefriendlydealer.askpatty.com/?d=David_McDavid

About David McDavid Auto Group:
David McDavid Automotive Group became part of Asbury Automotive in 2001, and is the sixth largest automotive retailer in America. Asbury is traded on the New York Stock Exchange under the symbol ABG, With 7 stores, including domestic and import franchises across the state of Texas, David McDavid covers the metro areas of Frisco, Irving, Plano, Austin, and Houston,. The David McDavid dealerships sold more than 25,000 new and used vehicles in 2006. Se habla espanol.

About AskPatty.com, Inc.:
The Ask Patty.com, Inc. website, blog and Second Life venue is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can shop for vehicles at our network of certified female friendly dealerships across the U.S.

AskPatty.com is a member and 2007 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Chair of the United Spinal Motorsports program, Member of the California Skills USA board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group.

Ask Patty Certified Dealer Program:
Properly armed with the right tools and training Ask Patty Female Friendly certified dealers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the U.S. -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.

AskPatty.com is partnered with AutoTrader.com, AutoExtra.com, Arkona, Chrome Systems, Inc., Voxant, MyCarPage.com, MyAutoLoan, AWARE, DivineCaroline, SheKnows, LLC. , Complete Auto, Dealer Centric, Chumney Advertising and Cactus Sky Communications, Inc.

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Peter Martin - CEO

Jody DeVere - President
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