Latest GMI Poll Reveals Family Stability as Top Status Symbol Among African-Americans

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African-American Culture Study

The latest GMI Poll, powered by global market intelligence solutions provider GMI (Global Market Insite, Inc.), found that "bling" isn't a significant status symbol in the African-American community. A stable family and a solid education are most important to social standing. Clothes, jewelry and cars were all ranked at the bottom of the list.

GMI interviewed a representative sample of 1,285 African-Americans in December 2007. The interviews were conducted online using GMI's panel and data collection software.

"This study debunks the wives' tale that African-Americans are only interested in fancy jewelry and tricked-out cars," says Lawrence Martin Johnson Pratt, host of the Technocolorradioshow, a technology information FM radio show for African-Americans in New York (90.3FM WHCR). "Nearly everyone surveyed said status and respect in the black community centers around family, education and career. Despite how we are portrayed on TV and in Hollywood, members of the African-American community have the same hopes and aspirations as every other American."

When we asked our African-American panel to rank from most to least the items that are important to social standing, here are their answers:

  •     31 percent said a stable family was most important to social standing. 59 percent ranked it in their top three.
  •     25 percent said education was most important to social standing. 60 percent ranked it in their top three.
  •     16 percent said income was most important to social standing. 56 percent ranked it in their top three.
  •     7 percent said career was most important to social standing. 54 percent ranked it in their top three.
  •     6 percent said home ownership was most important to social standing. 27 percent ranked it in their top three.
  •     6 percent said clothes were most important to social standing. 14 percent ranked it in their top three.
  •     5 percent said their car was most important to social standing. 17 percent ranked it in their top three.
  •     2 percent said jewelry was most important to social standing. 9 percent ranked it in their top three.
  •     1 percent said weight (body image) was most important to social standing. 3 percent ranked it in their top three.

The data on social status was part of The African-American Culture Study, which examined the following additional topics:

  •     Economics in African-American communities, and the reasons why there are few African-American business owners
  •     Interracial relationships
  •     African-American reading habits and opinions on the publishing industry
  •     Condoleezza Rice and her perceived role in the African-American community

Full results for the African-American Culture Study can be found on http://www.theafricanamericanvoice.com.

Methodology
In December 2007, the African-American Culture Study polled 1,285 African-Americans from GMI's proprietary panel. Interviews were conducted online using GMI's data collection platform. The representative sample of African-Americans from whom GMI collected these data was based on the 2003 and 2004 census data detailing the demographic breakdown of the African-American population across the U.S. The census data was then used to create quota cells in age, gender and region. The final data was weighted to equalize the female to male ratio, since more females completed the survey than males in a ratio of 3-2. For further information about the African-American Culture Study methodology, please contact GMI (Global Market Insite, Inc.) at info@gmi-mr.com.

About GMI
GMI (Global Market Insite, Inc.) is a leading provider of integrated solutions for global market intelligence for market research firms and Global 2,000 companies. Solutions include market research software, desktop analysis tools, 24x7x365 service bureau, and one of the world's largest, highly profiled, double opted-in managed panels, providing reach to millions of consumers in more than 200 countries and territories. Founded in 1999 with world headquarters in Seattle, Wash., GMI has operations on five continents. In 2007, the company ranked #229 in Inc. Magazine's Inc. 500 and #7 in Deloitte's Technology Fast 50 for Washington State. For more information, please visit us online at http://www.gmi-mr.com or email us at info@gmi-mr.com.

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