Rockbridge Associates Reaps Benefits of Confirmit for Complex Retail Surveys

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Full-service custom market research firm Rockbridge Associates, Inc. has expanded its use of Confirmit (OSE: CONF) to carry out large and complex market research projects, including surveys for national e-commerce providers.

We chose the Confirmit platform because it enables us to create surveys that are visually appealing, and that can be tailored to both client and respondent needs. It gives us excellent value for the investment we have made.

Full-service custom market research firm Rockbridge Associates, Inc. has expanded its use of Confirmit (OSE: CONF) to carry out large and complex market research projects, including surveys for national e-commerce providers.

Confirmit, the world's leading provider of software for Market Research (MR) and Enterprise Feedback Management (EFM), was selected by Rockbridge Associates based on the value its platform delivers against investment, the flexibility it offers, and the ongoing support that Confirmit provides.

Rockbridge Associates uses Confirmit for a range of retail, financial services, higher education, and technology surveys of varying size and complexity. It uses the platform for its most difficult and complex studies where there is a need for flexibility in creating and reporting on surveys, or for making quick changes across multiple versions of a survey.

Gina Woodall, Senior Vice President at Rockbridge Associates, commented: "We chose the Confirmit platform because it enables us to create surveys that are visually appealing, and that can be tailored to both client and respondent needs. It gives us excellent value for the investment we have made."

Rockbridge Associates also cites the extensive reporting capabilities of the Confirmit platform as a key benefit to the business. With Confirmit Reportal, the firm can take advantage of extensive reporting options and deliver reports specific to the different requirements of its clients.

The Confirmit platform is also integral to Rockbridge Associates' ongoing efforts to develop new and innovative approaches to conducting research. Woodall said: "We have a very positive relationship with Confirmit. We have demanding clients who are continually looking to conduct their research faster, better, and at lower cost. Confirmit enables us to answer our clients' demands, and is very happy to work with us to explore new uses for the product such as social media."

Rockbridge Associates now plans to extend its use of Confirmit further by training more of its staff to use the platform, so that a wider number of its clients can benefit from the outstanding research the company can offer with its extensive functionality.

Press contact:
Kjell Oksendal, Vice President of Marketing, Confirmit, 47 91845414

About Rockbridge Associates
Rockbridge Associates Inc. is a leading custom research firm based in Great Falls, Va. Clients include Fortune 500 companies, government agencies and associations. Rockbridge conducts primary research and consulting to help with product design, positioning, pricing, and customer satisfaction.

For further information visit: http://www.rockresearch.com

About Confirmit
Confirmit is the world's leading provider of software for Market Research (MR) and Enterprise Feedback Management (EFM). The company has more than 200 employees and offices in Oslo (headquarters), Guildford, London, Moscow, New York, San Francisco, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Milan, Santiago, Sydney, Tokyo, and Valencia. Confirmit became a public company in December 2005, and is listed on Oslo Stock Exchange under the ticker "CONF".

Confirmit targets Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include British Airways, Countrywide Financial, Dow Chemical, Experian, GlaxoSmithKline, Halifax Bank of Scotland, Hewlett Packard, Intrawest, Ipsos, Nielsen, The NPD Group, Safeco Insurance, StatoilHydro, Symantec and Virgin Media.

For more information about Confirmit, visit http://www.confirmit.com.

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