Eliminating Fraud from Your PPC Campaigns
Middletown, DE (PRWEB) February 25, 2008
Richard Kahn, eZanga, Inc.'s CEO, will be making his own debut at this year's 2008 Search Marketing Expo (SMX) on Wednesday, February 27, 2008 beginning at 2:30pm in Theater A.
SMX is to be featuring exhibits and sessions catering to the beginner in search marketing up to a seasoned search marketing pro. eZanga.com, an online advertising and services company innovative in anti-click fraud technology, has been a supporter of this event and plans to be an annual SMX exhibitor.
"Eliminating Fraud from Your PPC Campaigns" is the topic of Kahn's discussion, at which he will be explaining various ways of detection and solutions for click fraud.
Richard Kahn started in the online advertising industry in 1993 and has since created a name for himself as an online connoisseur of pay per click advertising. Be sure to attend, as this event is the "leader" in the Search Engine Marketing Industry.
eZanga.com, Inc. was founded in 2003 and led by search engine veterans Richard Kahn and Angel Pabon as an effort to help people find information on the web faster and easier. eZanga's innovative and proprietary technologies push the limit of meta search technology by retrieving search results from multiple search engines. We then re-rank and display the most relevant results without duplication. We also provide online advertisers with local, regional, and national placement focused on generating high ROI. eZanga is the birthplace of Traffic Advisors™, our own, proven, anti-click fraud technology.