Spur Digital CEO to Speak at Online Marketing Summit 2008
Spur Digital's CEO will moderate a roundtable discussion at Online Marketing Summit in San Diego, CA, on how to measure the impact of social media on brand awareness and engagement.
Houston, TX (PRWEB) February 22, 2008 -- Spur Digital CEO Steve Latham will be a guest speaker and moderator at the Online Marketing Summit (OMS) in San Diego, CA. Latham will moderate a roundtable discussion on how to measure the impact of social media on brand awareness and engagement. Latham will cover tested Social Media strategies that drive customer engagement, viral brand exposure and ROI.
Held at the Sheraton's Harbor Bay International Flagship hotel, OMS 2008, the Summit will feature case studies, panel discussions, one-on-one marketing labs and hands-on sessions designed to help boost online marketing ROI. The Summit will not have vendor booths or sponsorships so that attendees can focus on learning through networking rather than via veiled sales pitches.
"OMS is a world-class networking and educational event," says Latham, who currently serves as President of the Houston Interactive Marketing Association (HIMA), a sponsor of OMS. "The hands-on approach and the peer-to-peer collaborative environment really promote tangible interaction, networking and of course learning."
Presentations will touch on critical topics such as social media, search engine marketing, Web site usability, Web analytics and ROI measurement, email campaigns, online conversion and lead generation, content management, B2B marketing, B2C e-commerce conversions and others.
"The best-of-breed panelists will pull from their vast experience in creating social networks and media programs," Latham adds. "Attendees will get first-hand, invaluable insight from them sharing their mistakes and successes that all marketing professionals can learn from."
Attendance for the February 21-23 conference is being limited to 400 marketing professionals to ensure attendees have access to intimate work groups and receive the individual hands-on education desired. The cost to register per attendee, including admission to all sessions, meals and special events is $895.
For more information about OMS, please visit www.onlinemarketingsummit.com or email info@onlinemarketingsummit.com.
About Spur Digital:
Spur Digital is a strategic brand engagement agency that serves companies ranging in size from mid-market challengers to global leaders. Spur Digital has helped major brands including ConocoPhillips, FedEx Kinkos and Southwest Airlines use new media to reach and engage their consumers more effectively. Spur Digital leverages its proprietary analytics and in-depth understanding of online media, social media, search, mobile and email to develop integrated campaigns that deliver better results for strategic business initiatives. A 2007 FastTech 50 winner, Spur Digital has enjoyed double-digit growth since its founding in 2004. Visit www.spurdigital.com for more information.
About OMS:
The Online Marketing Summit (OMS) is truly unique from any other conference. There are no vendors, no salesmen, no exhibitors/booths and no pitching allowed. The application process ensures only attendees who are serious about trying to gain a competitive advantage through education. The environment facilitates networking and collaboration amongst like-minded marketing peers. This focused event will be attended by at least 400 professionals who are passionate about marketing. OMS is a not-for-profit organization with the simple mission to educate marketers on the emerging best practice of online marketing.
About HiMA:
The Houston Interactive Marketing Association (HiMA) is Houston's advocate for interactive marketing. Founded by leaders from Houston-based agencies and corporate marketers, HiMA is dedicated to increasing awareness, education and utilization of interactive marketing in the Greater Houston area. HiMA was founded in 2005 as a non-profit Texas Corporation 501(c)(6). For more information visit www.HoustonIMA.org.
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