NDTV Selects TAG to Spark India's Imagination

LA-based TAG Media LLC has designed the launch identity for NDTV Imagine, a Hindi-language General Entertainment channel aimed at India's rapidly-growing middle class. Imagine is NDTV's first venture into entertainment and is headed by Sameer Nair, recruited from arch-rivals Star India. It will carry the tagline 'Entertain and Delight'

Mumbai, India (PRWEB) February 24, 2008 -- LA-based TAG Media LLC has designed the launch identity for NDTV Imagine, a Hindi-language General Entertainment channel aimed at India's rapidly-growing middle class. Imagine is NDTV's first venture into entertainment and is headed by Sameer Nair, recruited from arch-rivals Star India. It will carry the tagline 'Entertain and Delight'.

For the launch of the network in January, TAG worked closely with Head of On-Air Packaging and Promotions, Avijit Mitra to create a wide-ranging package around the theme of 'the magic of the imagination'. Including 18 Channel Idents, a web homepage, mobile splash page, corporate identity, marketing materials and 90-second cinema commercial, this is one of the largest and most diverse channel identities TAG has ever created. Unusually for broadcast packaging in the multiplatform world, the Imagine branding uses a combination of live action footage, shot on location in India, and graphics.

'India is an extraordinary media market' said Chris Turner, TAG'S Director of Brand Strategy and project leader for TAG, 'This is a generation of Indians with high expectations of themselves and their lives, their consumer goods, their companies and their media. They are increasingly confident of their place on the world stage, aspirational and optimistic about the future. We have attempted to infuse the creative work with this positive outlook and show how imagination can transform everyday events with a touch of magic. We were fortunate to work with Avijit, who not only understands the power of brands but has a strong creative vision'.

Avijit Mitra said 'Imagine is an extremely important venture for NDTV and we wanted channel packaging which would not only compare with the best in India but with the best anywhere in the World. My challenge to TAG was to capture the power of imagination in the context of both the modern and traditional faces of India without resorting to clich!nd we are really delighted with the results. In a market as competitive as India, compelling and consistent branding is vital, which is why I wanted one company to be creatively responsible for such a wide range of materials. I knew some of this would be experimental but we need to push the boundaries to really make an impact'.

"We are truly excited to be working with such an innovative and respected broadcaster as NDTV" said David Connor, Tag's Director of Business Development, "this is now our fifth project collaboration and we are delighted to have contributed to NDTV becoming India's most trusted media brand".

Manoj Vidwans, Executive Vice President - Marketing, Research and Communication at NDTV Imagine said:

"We are very happy with our association with TAG for designing the overall branding of NDTV Imagine. They understood our requirements and presented ideas that are perfectly in sync with the channel personality. TAG's creation of the channel branding is fresh, iconic, colorful, positive, young - in tune with the nature and diversity of our business."

About TAG
TAG is a Los Angeles-based creative brand solutions firm dedicated to helping clients achieve enduring relationships with consumers. TAG's team of marketing and design professionals combine strategic brand positioning with world-class creative to develop communications tools in multiple mediums including on-air, print, radio and interactive media.

About NDTV IMAGINE
NDTV Imagine is the new entertainment initiative from NDTV Ltd. Spearheaded by Sameer Nair, the company has planned strategic forays into key businesses in the media and entertainment space. Ace director and producer, Karan Johar is a creative consultant and brand ambassador of this initiative. This is further strengthened by the experience of Dr. Prannoy Roy and other seasoned professionals. As part of its larger plans for this dynamic and exciting business, the company is launching a Hindi General Entertainment also christened NDTV Imagine. The channel, scheduled to be launched in January 2008, promises to 'Entertain and Delight' audiences with a whole new world of Hindi entertainment. Catering to the needs of the entire spectrum of television viewers, the channel will offer a wide variety of fresh programming across genres ranging from light-hearted family soaps to period dramas and from music based shows to the most glamorous events of the industry.

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