Going Green on the Green

Sports footwear manufacturer HI-TEC have launched what they claim is the world's first 'environmentally friendly' golf shoe - the Enviro. This product sets new standards for sustainable footwear design and manufacture.

London, UK (PRWEB) February 25, 2008 -- As people become increasingly aware of the effects that their purchasing decisions and lifestyles can make on the environment, HI-TEC has responded by creating a golf shoe made from 99% environmentally sustainable materials.

Traditionally leather is tanned using chrome - which when absorbed into the body through drinking water can cause damage to organs including the liver and kidney. In some areas of heavy leather production, drinking water and aquatic life has become seriously polluted by chrome use. To help counter this, the Enviro is created using chrome-free, organic vegetable-tanned leathers.

Whether it's being 'green', 'recycled' or 'earth friendly', we are constantly being reminded about environmental issues in the media. Society wants to be more environmentally conscious and it is our responsibility to provide products that fit this demand. The world is definitely changing and we want to push our golf division to be more responsible for the earth.

The Enviro was a fun but incredible important project to work on. This development represents the present and future of creating products. As planned, we still maintained a classic type upper and kept the high level of comfort that consumers expect from our footwear

If it weren't great looking, lightweight and comfortable our customers would not buy our product. One thing we were sure about was not compromising for a 'story' however the results are phenomenal, a World first!

Fredrik Sundstrom, Global Golf Director comments, "Whether it's being 'green', 'recycled' or 'earth friendly', we are constantly being reminded about environmental issues in the media. Society wants to be more environmentally conscious and it is our responsibility to provide products that fit this demand. The world is definitely changing and we want to push our golf division to be more responsible for the earth."

"The Enviro was a fun but incredible important project to work on. This development represents the present and future of creating products. As planned, we still maintained a classic type upper and kept the high level of comfort that consumers expect from our footwear," comments Sundstrom. "If it weren't great looking, lightweight and comfortable our customers would not buy our product. One thing we were sure about was not compromising for a 'story' however the results are phenomenal, a World first!"

The Enviro has a 1-year waterproof guarantee and is available in men's sizes 6-12 (inc halves) colours Black and Brown. Due to a high demand, HI-TEC are also launching a white version for the summer.

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