Fathom SEO Selects Alterian's Enterprise Marketing Platform

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Premier Interactive Agency to benefit from Alterian's superior analytics and integrated marketing platform

Fathom SEO is truly a dynamic and cutting-edge Interactive marketing agency, and we are excited to support its efforts to enhance their clients' marketing initiatives

Alterian (LSE:ALN), the leading global enterprise marketing platform provider, today announced that Fathom SEO, a leader in ethical search engine marketing and placement, has selected the Alterian Marketing Services Platform to supplement its existing product line and provide clients with enhanced analytics-based marketing capabilities for both online and offline marketing.

Fathom SEO provides search engine marketing and placement services, including search engine optimization and online PR/link building, pay-per-click management, Internet video marketing and opt-in email marketing programs. As this emerging market grew increasingly competitive, Fathom SEO recognized the value in an all encompassing enterprise marketing platform that could not only manage clients' campaigns but also offer the agency insight and advanced segmentation valuable for improving their clients' multichannel marketing efforts.

With Alterian's Marketing Services Platform, Fathom SEO will have the ability to harness and segment previously untouched data to uncover new demographics and psychographics. This new insight will enable Fathom SEO to help clients improve ad performance and create and execute more targeted and impactful marketing campaigns. As reported in the recently published Alterian Annual Survey, 67 percent of marketers responded that database and analytics were the most sought after skill set and warranted the heaviest investments. To download a complimentary copy, please visit alterian.com/research.

"When we looked at the estimated return on investment, utilizing the Alterian Marketing Services Platform was the obvious choice for us," said Bill Fox, President of Fathom SEO. "Most importantly Alterian provides us with a competitive advantage, as well as the capabilities, integration and scalability of a single platform that far exceeds our numerous existing 'best of breed' solutions. We also realized the need to evolve with the changing online landscape and gain access to more strategic, targeted data based on our clients' goals and requests. The Alterian Marketing Services Platform allowed us to effectively and efficiently manage our clients' comprehensive online and offline campaigns."

"Fathom SEO is truly a dynamic and cutting-edge Interactive marketing agency, and we are excited to support its efforts to enhance their clients' marketing initiatives," said David Eldridge, Chief Executive Officer, Alterian. "Alterian is quickly building momentum in the agency space. Due to our foundation on analytics, we provide the type of data-based insight that is critical to agencies, like Fathom SEO. In addition, the Alterian Marketing Services Platform provides agencies with one single environment within which they can query and analyze data, plan and execute campaigns and evaluate efficiency. To the agencies' benefit, managing multiple strategic partners has become a thing of the past."

About Alterian:
Alterian (LSE: ALN) helps marketers improve results through its enterprise marketing software platform and global partner community of over 70 leading marketing services providers, agencies and systems integrators. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain actionable insight and use this to execute an integrated marketing strategy across online and offline channels.

With over 70 global partners such as Accenture, Acxiom, Allant Group, Carlson Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide, who deliver Alterian software alongside their own value-added services, to market leaders like Princess Cruises, General Motors, Zurich, HSBC, Limited Too, Dell, Amnesty International and Vodafone. For more information about Alterian, our Partner Network or the Alterian Marketing Services Platform please visit, alterian.com.

About Fathom SEO:
Fathom SEO, LLC was named a top 20 Search Engine Marketing Firm by Advertising Age in both 2006 (#16) and 2007 (#14). Fathom SEO has been providing Search Engine Marketing Services for nearly 10 years and offers complete solutions for Search Engine Optimization, Online PR, Pay Per Click Management, Opt-In Email Marketing and, most recently, comprehensive Online Video Production and Distribution Services. Fathom SEO's solutions help clients maximize their online marketing efforts and turn their websites into lead generation and sales machines. Clients include Eaton Corp., Cleveland Clinic, Career Education Corp, Sauder and Bissell.

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Adrienne McGarr

Malti Shukla
Alterian
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