Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism

Share Article

Rules to Break & Laws to Follow, examines the rules companies must follow in order to remain successful and keep good customers, while empowering customers and employees to be great for business.

High-tech newcomer, Newegg (Newegg.com) made its first billion dollars in annual sales within four years, with more than 70 percent of its revenue coming from repeat customers. At the same time, the once tech powerhouse, CompUSA, founded in 1984, closed hundreds of retail stores and finally sold the remains of the business in early 2008. Basic assumptions about business are being turned upside-down due to a "perfect storm" of new technologies. Today, customers share their experiences electronically with millions of other customers. Business is transacted at the speed of email. And the lowliest employee can leap tall corporate hierarchies with a single click. The technology of business has changed so radically that the old accepted wisdoms just don't work anymore. Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism (John Wiley & Sons; February 2008; $29.95) examines the rules companies must follow in order to remain successful and keep good customers, while empowering customers and employees to be great for business.

Big or small, manufacturer or service firm, in today's technology-augmented business environment, companies have to know how to harness the power of their connected customers and networked employees. They need innovation, creativity, resilience and leadership to produce not just quarterly numbers, but genuine shareholder value. This book provides them with the tools to get there. Rules to Break & Laws to Follow focuses on four major themes, each imperative for a leader of any size business to understand. The authors reveal how they are all highly interconnected and readers can weave them together in order to create a coherent and compelling new business model. Subjects include:

  • How companies create value
  • Why customers have more power;
  • Using the network and the corporate culture to make better decisions;
  • How to stimulate more and better innovation.

This book represents the latest innovative thoughts from two leading CRM leaders, Don Peppers and Martha Rogers. In a low-jargon, conversational style, they discuss the rules companies must break in order to grow in profitability and retain the "good" customers. Rules to Break & Laws to Follow is essential reading for any professional or organization that faces the challenges of this whirlwind period in modern business.

ABOUT THE AUTHORS:
Don Peppers (Bowling Green, OH) is a Founding Partner at Peppers and Rogers Group. He is a former CEO of a top-20 direct marketing agency. Prior to marketing and advertising, Mr. Peppers worked as an economist in the oil business, and as the director of accounting for a regional airline. He is a globally respected thought leader, futurist, and consultant. He has delivered keynote addresses, workshops and consulting projects for clients on six continents. Peppers and Martha Rogers were named 1998 Direct Marketers of the Year by Direct Marketing Days in New York. He holds a degree in Astronautical Engineering from the US Air Force Academy and a Masters in Public Affairs from Princeton University's Woodrow Wilson School.

Martha Rogers (Bowling Green, OH) is a Founding Partner of Peppers and Rogers Group, an independent consultancy named to the Inc. 500 list of fastest growing companies in 1998 and 1999. In addition, Peppers and Rogers publish 1to1 Magazine, Inside 1to1, The One to One Privacy Newsletter, and 1to1 Strategy Newsletter. She is also an Adjunct Professor at the Fuqua School of Business, Duke University, and the Co-Director of the Teradata CRM Center at Duke. She is the co-author of five books and her articles have appeared in such periodicals as Harvard Business Review, Inc.com, Business 2.0, and Sales and Marketing Management. She frequently speaks at various conferences throughout the United States.

RULES TO BREAK AND LAWS TO FOLLOW
How Your Business Can Beat the Crisis of Short-Termism
Published by John Wiley & Sons, Inc.
Publication date: February 15, 2008
$29.95; Paperback; 320 pages; ISBN: 978-0-470-22754-1

ATTENTION REVIEWERS
For the convenience of your readers, please include the following in your review: Wiley books are available at your local bookstore or by calling 1-800-225-5945. In Canada, call 1-800-567-4797.

We always appreciate receiving tearsheets of your reviews of Wiley books.

Please send two copies of reviews of this or any other Wiley book to Evelyn Perez.

http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470227540.html

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Evelyn Perez

Barry Wegener
Visit website