PersonalizationMall.com Wins Hitwise US Top 10 Award

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Company is Honored as a Leader in the Flowers & Gifts Industry.

PersonalizationMall.com has ranked No. 8 in the Shopping and Classifieds - Flowers and Gifts online industry based on the market share of US visits it has received for the quarter ending October - December 2007

The Hitwise US Top 10 Awards Program celebrates the most successful US websites in 160-plus online industries. As Hitwise reports on the anonymous online usage and search behavior of more than 10 million US Internet users -- the largest online sample of its kind -- this unique awards program recognizes excellence in online performance through public popularity.

ABOUT PERSONALIZATION MALL
Established in 1998, PersonalizationMall.com has quickly become a leader in the online gift industry. Their website allows customers to find personalized gifts based on occasion, recipient or shop and offers unique features including personalized product previews and photo editing tools.

"We are constantly seeking out opportunities to introduce new shoppers to our incredibly unique product lines," said PersonalizationMall.com Marketing Manager, Jeffrey Chun. "This award not only demonstrates to me that we are succeeding in reaching those new audiences but more importantly we have served our customers well so that they continue to turn to us for all their gift giving needs."

PersonalizationMall.com is the Internet's premier retailer of personalized gifts for life's celebrations. PersonalizationMall.com is located in Chicago, Illinois and reported over $32,000,000 in sales in 2007. More information on Personalization Mall is available at http://www.PersonalizationMall.com.

ABOUT HITWISE
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) http://www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at http://www.hitwise.com.

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Jeff Chun
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