Food for Thoughtfulness: First Marketing Gives Back to the Community

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Broward Cooperative Feeding Program receives proceeds from First Marketing employee cookbook. First Marketing donated $1,359.00 to the Cooperative Feeding Program (CFP) of Broward at an annual dinner held to help fight hunger.

First Marketing, an industry leader in customer marketing services, today announced that on Sunday, February 17, 2008, it donated $1,359.00 to the Cooperative Feeding Program (CFP) of Broward at an annual dinner held to help fight hunger. First Marketing also gave the organization 15 cookbooks filled with First Marketing employees' recipes along with a large collection of canned goods that were donated as part of this special event.

The First Marketing employee cookbook was created to collect money, matched by First Marketing, and canned good donations to give back to the community through a worthy organization and for a good cause. The company heavily promoted the event and a major effort was made to accumulate recipes from every employee, including family and friends, and have employees purchase books for themselves and as gifts.

According to First Marketing President, Ron Drenning, "The event elicited a tremendous amount of excitement, interest and participation. We all felt great about doing something good for our community as well as creating this wonderful cookbook that appealed to our hearts and our stomachs. Many of the recipes were original and handed down from generation to generation."

The cookbook was professionally designed, printed and published with outstanding results. It was well received by those who purchased copies with many employees ordering extra books after it was published.

"First Marketing has utilized an innovative and fun way to engage their associates in helping reduce local hunger," stated CFP CEO Marti Forman. "We commend them for their commitment to help Broward's low-income families have access to healthy food."

About First Marketing:
A customer marketing industry leader for more than 30 years, First Marketing provides direct marketing and customer relationship services to some of the largest healthcare, insurance, technology and financial companies in the world. Last year First Marketing created and distributed more than a billion e-mails, pieces of marketing collateral, client newsletters, and welcome kits to more than half of the U.S. population. First Marketing is a division of Mankato, Minn.-based Taylor Corporation, a privately held organization with 95 companies specializing in business and personal communication products, technologies and services, including one of the top five largest printing companies in North America. Its portfolio of companies is located in 37 states and eight countries, and collectively employs over 15,000 people. For more information, visit

About the Cooperative Feeding Program (CFP):
The Cooperative Feeding Program has been addressing the emergency needs of individuals and families in crisis for more than 23 years in Broward County. Last year, more than 81,000 individuals received services at the Broward Blvd. location, including 1.3 million meals.

Mayra Donate - First Marketing
mdonate @


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