TAOW Partners With Social Advertising Pioneers SplashCast To Help Brands Reach Social Networking Audience
Viral sharing of updatable content - from videos to chat to pictures & games -- lets marketers connect with MySpace/Facebook users.
Portland, OR (PRWEB) February 25, 2008 -- Modern marketing agency TAOW Productions has partnered with SplashCast Corporation to assist the technology company promote its breakthrough advertisement tool -- SplashCast. TAOW will play a key role in establishing SplashCast as the leading marketing tool for advertisers looking to gain brand presence on Facebook, MySpace and other social networking sites.
SplashCasting represents a new form of online marketing called social advertisements -tools marketers use to reach the growing demographic of social networking site users. With SplashCast, brands can easily deliver any digital content -- from videos and pictures to simple text, music or complex games -- directly to individual social networking pages, blogs or websites.
SplashCast takes the social advertisement concept even further by providing a means to create community around the brand itself. SplashCast users can post comments, videos and photos and even chat with other SplashCast users -- no matter where they are on the web. Since SplashCast can connect users on differing social networking sites, the new marketing tool actually breaks down the walls that separate various sites and allows users to come together based upon mutual interests related to the SplashCast content.
"SplashCast connects brands with consumers, consumers with the brand and consumers with each other," said B. Scott Taylor, president and founder of TAOW. "This unique three-way communications not only serves to build strong community around a brand but can also provide invaluable insight into consumer behavior as it relates to the brand."
Users that see a SplashCast they enjoy can easily add it to their own site. The SplashCast backend content management system (CMS) gives marketers the ability to update one or more of their SplashCasts with new content, at any time, as often as they'd like.
SplashCast provides companies with two different advertising streams: the brand itself receives valuable marketing exposure via the content it chooses to distribute. Also, separate advertising can be added directly to the content or to the outside periphery of the SplashCast. Click rates and other usage statistics can be monitored for all programs and advertisements.
In January, SplashCast Corporation noted that SplashCast content has already been viewed more than 200 million times by more than 8.5 million monthly unique users. Initial SplashCast clients include Sony BMG, Converse and VBS, an online broadcast network with ties to MTV.
"When Facebook launched their developer platform, we started looking for a quick, turn-key strategy in order to establish a major presence on user profiles," said David Bell, Director of Digital Marketing at Zomba Label Group, a division of Sony BMG. "SplashCast made it simple for us. The technology was already developed and easy to incorporate. The features of the SplashCast player make it extremely interactive for the fans of our artists. After seeing success on Facebook, we embedded our artist SplashCast players on the artist's Myspace profiles, which allows for chatting between fans on both social networks."
Current Sony artists being promoted via SplashCast include Justin Timberlake, Britney Spears, Johnny Cash, Alicia Keys and Chris Brown among others. Zomba has created a separate SplashCast for each of these artists. The SplashCasts are continually updated with the latest artist-specific music videos, pictures and information. Fans can also post their own pictures and comments about the artist as well as chat with other fans.
"Social networking is all about community and SplashCast makes it possible for brands to be a part of that community," said Michael Berkley, founder and CEO of SplashCast. "For the marketer, it's easy to install, easy to update and easy to measure."
TAOW is currently working with several major media companies, sports brands and other marketers to develop specific SplashCast strategies that meet their individual needs.
"The trend is clear. Brands that ignore the social networking revolution will quickly find themselves cut off from a large and ever growing consumer base," said B. Scott Taylor, president and founder of TAOW. "SplashCast is the first and only social advertising tool created that offers a direct, viable route to this valuable audience."
About TAOW Productions:
TAOW is a modern marketing agency with global reach that leads the world's most recognized brands into a new era of experiential marketing. Setting a new standard for brand consumer relationships, TAOW has ultimately proven to be the agency of choice for some of today's largest brands. With state of the art technology and the ability to creatively leverage a vast array of resources and clients, TAOW delivers a unique approach to each project every time. Some notable clients include Red Bull Energy Drink, Diesel Jeans & 55DSL, American Express, Nike, Solstice, Pernod Ricard, and adidas. For more information about TAOW, visit www.taowproductions.com or call (503) 228-1134.
For more information on SplashCast visit www.splashcastmedia.com or call (503) 222-5645.
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