Bank Training International Becomes BTI Growth Advisors

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Expanded service offerings lead to new name for BTI.

In many financial institutions, there is a training department and a marketing department

Bank Training International (BTI), a leader in the design and implementation of customized consulting and training projects for financial institutions, announced today that they have officially changed their name to BTI Growth Advisors. The new name reflects an expansion of service offerings aimed at driving and managing growth in financial institutions, including a new marketing services arm to their business and a new process for capturing and retaining customers called the L3 Business Development Process™. BTI Growth Advisors will continue to offer their complete array of sales and management training, performance management and incentive compensation consulting services.

New Marketing Services
Today, most bank advertising and marketing is incredibly generic, highly unimaginative and does little to help a bank stand out from the herd. As a result, banks experience greater margin pressure, loss of fee income and lower customer loyalty. Recognizing the industry-wide need for more creative, "outside-the-box" marketing and advertising, BTI Growth Advisors has assembled a group of marketing and advertising executives who've worked across a wide range of industries, including financial, food and beverage, entertainment, technology and more.

The new marketing services will enable BTI Growth Advisors to help financial institutions in a number of areas, including:

  •     Marketing Strategy
  •     Creative Direction
  •     Advertising & Promotions
  •     Graphic and Web Design
  •     Copywriting
  •     Sound Design
  •     Video Direction & Production

"Today, most bank advertising, marketing, web sites and collateral materials sound alike, as do most lenders, branch managers and bank staff when communicating with customers. As a result, a customer's primary method of differentiating one institution from another is by comparing rates and fees," said Ray Adler, BTI Growth Advisors' president and CEO. "Today's competitive pressures and market conditions require an institution to change its thinking, marketing strategies and sales approaches in order to generate the right type of growth, retain market share and stand out from the herd. We feel confident that no other consulting firm offers such a unique approach to improving an institution's marketing and sales efforts."

The L3 Business Development Process™
"In many financial institutions, there is a training department and a marketing department," said Ray Adler, "yet the two seldom strategize together to develop synchronized and choreographed tactics to achieve strategic goals. The L3 Business Development Process solves that problem."

The L3 Business Development Process couples BTI Growth Advisors' proven training and culture changing methodologies with its new marketing services. Whereas the marketing helps build greater market share with innovative and highly differentiated marketing programs, the consulting services ensure employees have the right strategy, the right tools and the right skills to better sell an institution's products and services and better manage an institution's growth. The combination offers institutions a more synergistic approach between departments that leverages relationships rather than rates, and promises a far greater ROI as a result.

More Information
For more information on BTI Growth Advisors' name change, their marketing services or the L3 Business Development Process, visit or call BTI today at (858) 764-2424.

About BTI Growth Advisors:
BTI Growth Advisors serves as a growth strategist to senior management, specializing in the design and implementation of customized consulting, training and marketing projects for financial institutions. Drawing on years of experience and our one-of-a-kind L3 Business Development Process™, BTI Growth Advisors has helped institutions around the country differentiate themselves from the competition by selling relationships instead of products, and by competing with each other based on value, not rates and fees. For more information, visit or call BTI today at (858) 764-2424.


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