SecureKlip Featured as Part of Emphasis on Customer Service at Grand Opening of Morel's French Steakhouse and Bistro at Palazzo Tower in Las Vegas

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Morel's French Steakhouse & Bistro has installed SecureKlips in its new restaurant in the Palazzo Tower at the Venetian. The announcement was made to coincide with the restaurant's grand opening January 7, 2008. SecureKlip is a patented device that attaches under restaurant tables and bars that keeps customers' purses off floors where they not only pick up deleterious bacteria that can make its way back onto restaurant and bar surfaces, but also eliminates a trip-and-fall hazard for both serve staff and customers.

SecureKlip Side Angl View

Yesterday's extra-special is today's bare minimum.

Morel's French Steakhouse & Bistro has installed SecureKlips in its new restaurant in the Palazzo Tower at the Venetian. The announcement was made to coincide with the restaurant's grand opening January 7, 2008. Morel's is hitting the ground running with its focus on superlative customer service as well as world-class French bistro cuisine. SecureKlip is a patented device that attaches under restaurant tables and bars that keeps customers' purses off floors where they not only pick up deleterious bacteria that can make its way back onto restaurant and bar surfaces, but also eliminates a trip-and-fall hazard for both serve staff and customers.

It is the customer-focused vision about these issues that led Billy Triplett, General Manager of Morel's French Steakhouse & Bistro, to install SecureKlips in his restaurant. According to Triplett, extra-special attention to customer comfort and convenience was the focus of the design of every aspect of Morel's from inception. Triplett said, "SecureKlip was a perfect fit for us in terms of our goal to make our customers as comfortable as possible on a very basic level so that they can truly focus on the delicious food and the cozy ambience of Morel's." Triplett has since said his customers express a "grateful surprise!" at being introduced to SecureKlip!

It was Morel's guiding principal to distinguish itself with that extra something unique in the form of sincere attention and dedication to customer comfort and convenience that led management to install SecureKlips. SecureKlip is the perfect counterpoint to sumptuous food and ambience. It tells customers their comfort, convenience and safety is important to the management. Research shows that when customers feel appreciated, they return again and again. In referring to consumer expectations in terms of the dining experience, consultant J. Walker Smith of Yankelovich, Inc. has said, "Yesterday's extra-special is today's bare minimum." Everybody wants the best and Morel's appears to have it.

Restaurant owners throughout the U.S., Canada and Europe have installed SecureKlips to rave reviews from customers across the globe. It seems that making customers comfortable from the moment they sit down has a very real impact on their perceived enjoyment of their total restaurant experience.

"We knew that SecureKlip would provide restaurant owners with a unique opportunity to demonstrate their commitment to customer service and that implementing extraordinary measures to protect public safety would result in a tremendous amount of goodwill from their customers," says Bob DePew co-founder and vice-president of operations for SecureKlip, Inc.

In addition to strictly customer service concerns, restaurants are increasingly becoming more aware of the hazards of not providing a convenient place for purses off of tables and countertops, which was previously the only option for women. "SecureKlip will set a new standard in food safety as 'the final mile' for the foodservice industry that continues to be singularly focused on food chain supply and on-site sources of potential contamination, but have not yet considered the hazards walking through the front door," continues DePew.

With half the population carrying purses through the front door of restaurants, bars and foodservice establishments, SecureKlip presents an opportunity for restaurant owners to add an additional layer of safety beyond those already mandated by law.

To make reservations at Morels French Steakhouse and Bistro, call 702-730-7966.

SecureKlip will be featured at the upcoming "The Show" International Restaurant Show in Las Vegas, March 26 -- March 27, 2008. You may visit them at Booth #1606 or at their website http://www.secureklip.com.

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Bob DePew
SecureKlip, Inc.
949-495-2374
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Cathy Wood