Polaris Marketing Research Vice President Serves as a Judge for the 2008 Marketing Award for Excellence

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Debra Semans of Polaris Marketing Research was part of a team of judges who selected ten finalists for the 2008 Max Awards. The winners will be announced February 29th.

However what is most interesting -- and enlightening -- is listening to my fellow judges as they argue for or against a particular entry. I always learn something from them!

Debra Semans, Senior Vice President of Polaris Marketing Research, served as a judge for the 2008 MAX Award (Marketing Award for Excellence) competition on January 18th. Each year, the Georgia State University Robinson College of Business Department of Marketing and Atlanta Business Chronicle recognize outstanding marketing innovations introduced in Georgia in the previous year with the Marketing Award for Excellence -- the MAX Awards.

Entries are judged by members of the Georgia State University Marketing Roundtable in terms of the degree of innovation, great marketing and success. Ms. Semans of Polaris Marketing Research has been a member of the Georgia State University Marketing Roundtable for more than ten years. "It is always exciting to serve as a judge and to review the entries for the MAX Award," said Ms. Semans. "However what is most interesting -- and enlightening -- is listening to my fellow judges as they argue for or against a particular entry. I always learn something from them!" This year, ten finalists were chosen from over forty entries.

Winners will be announced at a breakfast gala on February 29 at the Georgia Aquarium. All proceeds from entry fees are used to support the Outstanding Minority Marketing Student Scholarship Fund. To see the finalists or for more information on the Awards go to maxawards.com.

About Polaris Marketing Research, Marketing Research Specialists

Polaris Marketing Research specializes in brand strategy and brand positioning based on quantitative and qualitative research expertise including consumer and business customer satisfaction measurement. Polaris utilizes state-of-the-art online interactive reporting, interviewing and data collection and personalized project management.

For more information, call Dianne Hill at 404-816-0353 or visit us at polarismr.com.

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