Join New Belgium Brewing For A Frosty Brew At The 2008 Frozen Dead Guy Days Festival

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Annual Event Honors the World's Most Famous Dead Guy with Coffin Races, Frozen T-shirt Contests, a Blues Masquerade Ball and More: New Belgium Brewing, maker of Fat Tire Amber Ale, is once again the beer sponsor for Frozen Dead Guy Days, an event like no other.

New Belgium Brewing, maker of Fat Tire Amber Ale, is once again the beer sponsor for Frozen Dead Guy Days, an event like no other. Frozen Dead Guy Days, which will be held March 7-9 in Nederland, Colorado, transforms the mountain town into a frozen memorial to Bredo Morstoel, a man whose cryogenically frozen body is now resting in Nederland.

Bredo Morstoel, better known as Grandpa Bredo, was a Director of Parks and Recreation in Norway for 30 years. He died in 1989, but his grandson -- a believer in cryonics, the science of using ultra-cold temperatures to preserve human life -- wanted to freeze his grandpa in the hopes that someday medical advancements would allow him to come back to life. He moved his grandpa to Nederland in 1993. At first, Nederland officials tried to pass an emergency ordinance to make it illegal to keep a dead body on personal property, but laws can't be passed after the fact, so Bredo was "grandfathered" in.

The festival kicks off with live music, Grandpa's Gift Shop, food vendors and the sustainability exhibition in New Belgium's 2º Below Tent. The first pint of New Belgium's 2º Below will include a special pint glass, reducing the need for more than one glass. Whenever the glass is used to get another pint of beer from a venue sponsor, the price will be discounted. If people choose not to buy the pint glass, they will get a cup made from 100 percent recyclable corn.

"At all events where New Belgium participates, we like to make sure there is a sustainable aspect," said Mike Keller, event coordinator for New Belgium Brewing. "This is one of the coolest, pun intended, events in Colorado where you just expect the unexpected, have a great time and learn about how to preserve our planet."

At this year's festival New Belgium will participate in the coffin races, racing in a coffin shaped like a frosty brew. Other events include: a Grandpa look-a-like contest, polar plunge, frozen pizza toss contest, frozen T-shirt contest, frozen beach volleyball tournament, frozen turkey bowling, brain freeze contest, pancake breakfasts just like Grandpa Bredo used to make, slow-motion parades, a Blues Masquerade ball, afterlife auction and live music ... the list goes on.

"Despite it's very unique and quirky elements, Frozen Dead Guy Days is really a celebration about sustaining life," said Teresa Warren, Frozen Dead Guy Days festival coordinator. "This year our theme is conserve, reuse and offset -- the three basic principles of sustainability. We are encouraging everyone to take a closer look at how they are helping to extend the life of our planet."

This year the festival is working closely with RTD to expand public transportation options. Last year Frozen Dead Guy Days had more than 4,000 cars at the event. This year event organizers hope to reduce carbon emissions by getting more people to jump on RTD for a ride to Nederland. There will also be numerous recycle bins set up around the event.

For a schedule of events and to learn more about Frozen Dead Guy Days log onto http://www.nederlandchamber.org/FrozenDeadGuyDays/.

About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit http://www.newbelgium.com.

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Jenny Foust
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