New Business Opens, Offering Quality Gifts and Easy Communication

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Jo Soard has opened a variety store at, selecting fine products from a number of sources to form an eclectic but cohesive mix of interesting items. At the same time she has begun a blog at, informing clients of her recent changes and new additions while giving them an easy avenue for discussion.

Jo Soard has recently opened, a unique shopping destination where she can gather some of the most interesting and creative items online into a single store. "When we lived in a small town a few years ago, I could not find anything I needed when I went shopping," explains Jo, citing her reasons for opening the store. "I became an online shopper. It made sense to create an environment for shoppers, offering a wide variety of items to provide one-click-shopping from the convenience of their home."

With the flexibility of her online store, Jo was able to gather in a variety of interesting products, and was very recently able to open to the public. She is able to blend the familiar and the unusual by drawing from a variety of sources, including a product catalog and a number of local small craftspeople. "My daughter-in-law makes beautiful bracelets -- they are all custom-made per the customer's request," says Jo, citing one of her recent additions. "I have one friend that has a craft business, and another one with a chocolate business. You will see items in the future from them and others as I work to add selections from other entrepreneurs."

These additions will be easy to track for shoppers who pay attention to Jo's new blog, The blog was set up to complement the site, creating an environment where Jo can interact directly with her customers and inform them of product details, points of interest, and sales. "Blogging is new to me, so the readers will help me decide how the blog is focused," says Jo enthusiastically. "Of course, shopping trends and new product ideas will be topics." Jo also has a custom chocolate business and a photography studio to talk about, as well as plans to donate a portion of the proceeds from her business to the Susan G. Koman Breast Cancer Foundation.

As for Jo's thoughts about having fun with her new web store? "You should only have a business you enjoy -- otherwise it feels like work!"


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Jo Soard

Jason Thurston
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