MC Buckingham Launches Revolutionary New Affiliate Marketing Website That Exploits the Social Networking Phenomena

Share Article

MC Buckingham has launched an innovative new marketing website. combines the phenomena of social networking with affiliate marketing thus generating sales for member endorsed retailers.

MC Buckingham has launched an innovative new marketing website. combines the phenomena of social networking with affiliate marketing thus generating sales for member endorsed retailers. is unique, free to join and potentially very lucrative to both its users and advertisers. Members create their own personal shopping arcade, a collection of favoured retailers from a growing directory of nearly 800 online merchants. When purchases are made via these 'virtual arcades' the member earns cash back commission paid via their account. The commission the member receives is paid for by the advertiser and in no way affects the price the user pays for services available through the arcades.

In, web marketing specialists MC Buckingham Ltd have identified and brought together three significant trends in marketing to create one powerful marketing tool. The proliferation of social network marketing; The power of personal endorsement as a marketing tool; Websites that pay cash back and loyalty bonuses to online shoppers.

Research shows that Internet users are more likely to buy a product or access a website following a recommendation from another user. A key benefit for both the member and the retailer is that the 'arcade owners' are encouraged to share their shopping recommendations with their wider social network. They do this via personal messages e.g. 'merchant A' offers a fantastic online shopping service in our area, perfect for us busy working mums.....'merchant B' are selling the SatNav you wanted .......'merchant C' has a sale don't forget to buy...... utilizes the power of social networking marketing to encourage word of mouth advertising and personal endorsement amongst its community and beyond. Its members then benefit from cash back and loyalty bonuses for online shopping carried out by themselves or any members of their social network. Members of the social network benefit from a friend's personal recommendations all bought together on one easy to share url. Myshoppingarcade members can in seconds add a link to their arcade onto their personal profile on any popular social networking site such as MySpace, Bebo and Facebook.

In just minutes a member can have a virtual shopping arcade containing shops and services they would use and recommend. The fundamental concept myshoppingarcade is a web site is that it pays its members to share their favourite merchants with their social network. Friends and family can subscribe to receive arcade updates. Members and subscribers automatically receive notification when special offers and money saving voucher codes become available for relevant merchants. This money saving aspect is increasingly important with increasingly difficult economic times.

Users can create multiple arcades to benefit different sections of their social group e.g. personal family shopping pages, endorsed golf equipment suppliers for their golfing society, or a fundraising arcade.

Research from E-consultants suggests that the retail industry is increasingly investing in affiliate marketing and sees it as a cost-effective marketing channel. 71 per cent of retailers expect to increase investment in affiliate marketing over the next two years. (MC Buckingham Limited) has a portfolio of fast growing affiliate based marketing websites. was launched in 2006 and in the first year accrued a user base of over 60 000 members. Youstayuk has almost 2000 recommended things to do and places to stay in its UK leisure and tourism directory. Most entries were contributed by it's member's own positive experiences. is a unique home page which combines the power of Google with the unique Frugaller merchant search tool. is a consumer driven money saving advice community.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website