Market America's James Ridinger Announces Strategic Partnership with MerchantAdvantage to Create Comparison Shopping Solution

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Market America Partners with MerchantAdvantage to Streamline and Push Product Data to Comparison Shopping Engines and Marketplaces

James (JR) Ridinger, president and CEO of Market America, Inc., announced today the company has reached a strategic partner agreement with MerchantAdvantage, LLC. The agreement allows Market America, its distributors and Webstore division to work closely with over 100 comparison shopping engines and marketplaces as well as enable any online merchant to list their product catalog into the Market America Mall Without Walls® marketplace at

MerchantAdvantage's superior, tool based Channel Management products allow Market America and its partners to seamlessly feed, optimize and analyze the performance of their product catalog data to any online marketing channel, reaching a consumer anytime they shop online or via their mobile device. Additionally, MerchantAdvantage technology will be used to enable any online merchant to list their product catalog directly with Market America and bring more vendors' products into Market America's Mall Without Walls® and to over 160,000 Market America Distributors.

The strategic partnership allows users on, to make purchases from any of Market America's over 2,000 partner stores and return customers to Market America's website to complete their transaction. The robust all-in-one solution from Market America and MerchantAdvantage also empowers online merchants to analyze sales and respond to marketing campaigns in real-time, ensuring the highest return on marketing investment.

Each Comparison Shopping Engine ("CSE") aggregates a list of products from many sellers into a single portal, delivering an efficient shopping experience for the Internet shopper. While the CSE is an essential marketing channel for the online merchant, working with CSEs can overload the SMB, as each CSE requires a different process for merchants to publish their product details.

"Now, Market America gives our online merchants an easy way to manage their CSE feeds and simultaneously increase sales and reach," said James Ridinger. "Market America and online merchants leverage their Market America web store with MerchantAdvantage to push their product catalog data to those marketing channels that bring the greatest sales and leads. Having this type of advanced and easy to use feed management capability permits Market America to more effectively match products with people, leading to greater sales for Market America partners, our webstores and our own exclusive products."

Market America and MerchantAdvantage affords partners the ability to:

  • Push product information to over 100 online marketing channels including CSEs such as Ciao,, JellyFish, Market America, MSN Live Search, PriceGrabber, Pronto, Shopzilla, Google Product Search, and Yahoo! Shopping
  • Discover which marketing channels, product categories and individual products are meeting expected return on ad-spend and adjust accordingly
  • Manage SKU level bidding at supported shopping CSE sites
  • Expand market reach while maintaining current marketing budget
  • Sell Market America products across the internet and mobile devices

"Effective CSE strategies focusing on channel, category, subcategory, and individual SKU performance can increase ROI sometimes five fold," stated Michael Lambert, CEO of MerchantAdvantage. "MerchantAdvantage products give Market America and their Webstore owners the tools to manage profit-margins on marketing campaigns at the product level and the power to reach millions of potential new customers through a user friendly Web-based tool. We are honored to be an integral part of the Market America group of products to help partners grow their online business efficiently, intelligently and cost-effectively."

About Market America, Inc.
Market America is a product brokerage and Internet marketing company that specializes in One-One-Marketing. With more than three million customers and 160,000 Distributors worldwide, the company has generated over $2.4 billion in accumulated retail sales. Headquartered in Greensboro, NC - the company was founded by James Ridinger in 1992 and employs over 500 people globally with international operations in the United States, Canada, Taiwan, Hong Kong and Australia. Through its revolutionary One-to-One Marketing concept, Market America combines the Internet with the power of people - creating the ultimate online shopping destination. More information is available at

About MerchantAdvantage, LLC
MerchantAdvantage ( is an ecommerce software solutions company committed to championing and helping the small to mid sized online merchant address complicated online and mobile commerce issues. MerchantAdvantage takes a systematic, controlled and proactive approach to online product marketing by providing long-term, cost effective, web-based software tools that enable an online business to grow by reaching the widest audience possible via online, broadband, and wireless devices.

MerchantAdvantage's applications are designed to connect the online retailer to their marketplace partners in a seamless motion of communication, allowing online merchants to take control of their e-Commerce and m-Commerce channels, marketing strategies and IT solutions. MerchantAdvantage currently markets over $1 billion worth of product value daily, representing over 600 online storefronts and is changing the macrocosm of ecommerce by staying ahead of the curve in providing business solutions to the growing online retail marketplace. We are here because our commerce future is online and wireless. For more information, please visit, e-mail us at sales @ or call us at 1.800.550.9466.


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Mark Miller

Chip Arndt
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