Calling New England Non-Profit Leaders: Learn Gail Bower's Five Strategies to Increase Corporate Sponsorship Income

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Gail Bower, president of Bower & Co. Consulting LLC, and former corporate sponsorship developer for one of New England's most beloved events, the JVC Jazz Festival, Newport, in Newport, Rhode Island, presents a session about corporate sponsorship for the non-profit sector at the Social Enterprise Alliance's 9th Gathering in Boston on March 11, 2008, from 1:30 to 3 p.m. at the Boston Park Plaza Hotel.

Gail Bower, former corporate sponsorship developer for one of New England's most beloved events, the JVC Jazz Festival, Newport, in Newport, R.I., shares her insights about corporate sponsorship with the non-profit sector at the Social Enterprise Alliance's 9th Gathering in Boston on March 11, 2008.

In her session, from 1:30 to 3 p.m. at the Boston Park Plaza Hotel, Bower, president of Bower & Co. Consulting LLC, will provide conference attendees with five solid strategies to build or expand marketing-driven corporate sponsorship as a form of earned income. Rich with examples and hands-on activities, this session will examine how to approach corporate sponsors, how to write sponsorship proposals, structure deals, and build relationships with corporate partners.

"Non-profit organizations face a shift in their work with the corporate sector," Bower said. "More than 60 percent of corporations are asking for 'benefits' for their 'contributions.' That's not corporate giving. It's sponsorship, and it requires a very different set of skills."

Bower's firm specializes in raising the visibility, revenue, and impact of non-profit organizations and festivals/events. She works with clients to create or improve corporate sponsorship programs for their events, festivals, and other initiatives. She's a professional consultant, writer, and speaker, with more than 20 years of experience managing some of the country's most important events, festivals and sponsorships. Launched in Philadelphia in 1987, today Bower & Co. provides marketing and business development counsel and implements marketing programs. For more information, call 1-866/36-BOWER (1-866-362-6937) or visit http://www.GailBower.com.

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