The Most Popular Car in America Is Actually a Truck

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At 60 years old, the Ford F150 continues to be one of the best-selling cars in the U.S. market. According to data gathered and analyzed by InsureMe, a free insurance quoting resource, the Ford F150 pickup truck is the most commonly requested model for every single age group--from 16-year-olds to seniors.

The looks appeal to a broad range of people. That's the core of the F150. It was made to appeal to a broad group. The looks, creature comforts, capability, it is almost all top notch.

It has a heritage that is as American as apple pie; an appeal that spans generations; a design that alludes to a rustic, do-it-yourself independence; and a reputation for guzzling gas, but they're working on that. At 60 years old, the Ford F150 continues to be one of the best-selling cars in the U.S. market. And according to data gathered and analyzed by InsureMe, a free insurance quoting resource, the Ford F150 pickup truck is the model cited most frequently in every single age group--from 16-year-olds to seniors.

The data also show that the F150 is the most commonly requested car insurance quote among auto insurance applicants who are military enlistees, employed, unemployed, self-employed, homemakers, retirees, students, and government employees.

With no risk of overstatement, it's clear that everyone likes this car--or truck. But why? Maybe it's pedigree. When the why question was submitted to FordF150.net, an online forum of F150 enthusiasts, one respondent simply wrote, "Start with 'ol Henry."

In 1908, Henry Ford, after whom Ford Motor Company is named, dazzled the world with his Model T, the first passenger vehicle marketed to a mass audience. Perhaps that initial awe is still paying dividends in terms of brand loyalty.

Another forum commenter named RedDragon5.4 opined that it's the design that has made the F150 a hit, "The looks appeal to a broad range of people. That's the core of the F150. It was made to appeal to a broad group. The looks, creature comforts, capability, it is almost all top notch."

Or is it because it is relatively inexpensive to insure? According to Insure.com, the average yearly premium for this car is $1,156, which puts it among the 10 least expensive cars to insure.

Forum commenter Grey Day offered a succinct laundry list of reasons, "Best looking, best built, most reliable. Nuff said."

One thing is clear: Their appeal has nothing to do fuel economy, which is a scant 13 miles per gallon in the city and 17 mpg on the highway for the four-wheel drive models. A ccording to the Ford Web site, the original Model T got about the same number of miles per gallon.

InsureMe statistician Peter Deusterman wonders how long the F150 can maintain its current popularity. "With the price of oil hovering around $100 a barrel, you've got to wonder how long gas-thirsty cars like the F150 are going to remain viable," said Deusterman.

Judging by the zeal of the respondents on FordF150.net and the data collected by InsureMe, the price of oil may have to go much higher still to dampen enthusiasm for this car--or truck, that is.

About InsureMe:
Based in Englewood, Colorado, InsureMe helps people nationwide find affordable insurance by connecting them with their local insurance professionals. For more about InsureMe, or to shop for free insurance quotes, visit InsureMe.com. Agents should check out the InsureMe agent site.

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LORI REED
InsureMe
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