Morehead and Arkansas Children’s Hospital Discuss Impact of Physician Satisfaction at Physician Strategies Summit

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Research of Arkansas Children’s Hospital illustrates effect of physician satisfaction on hospital referral levels, patient admissions and growth revenue

ACH has enjoyed a lengthy business relationship with Morehead and on numerous occasions has helped ACH survey both employees and physicians

The human capital research firm Morehead and the Arkansas Children’s Hospital will co-present at the Forum for Healthcare Strategists’ Physician Strategies Summit: Growth Strategies and Tactics on Tuesday, March 4, 2008. The presentation is titled “What is Physician Satisfaction Really Worth? The Impact of Physician Satisfaction on Patient Admissions and Revenue Growth.”

Studies show that physician satisfaction with a hospital impacts physician loyalty but little effort has been placed on quantifying the precise value of physician satisfaction in terms of referrals. Morehead’s David Rowlee, Ph.D., vice president of Research and Development will discuss a predictive model for growth in revenue and patient admissions as an outcome of physician satisfaction level. To illustrate this model, Valerie Segalla, director of Physician Services at Arkansas Children's Hospital (ACH), will co-present. Physicians studied at ACH reveal dramatic differences in patient admissions and revenue contributions based on their level of physician satisfaction.

“ACH has enjoyed a lengthy business relationship with Morehead and on numerous occasions has helped ACH survey both employees and physicians,” said Beth Petlak, Arkansas Children's Hospital vice president of Business Development. “Morehead’s survey results and analysis have enabled ACH leadership to make well informed, strategic decisions, which have positively impacted employee recruitment and retention and physician satisfaction.”

The session will inform attendees of the key factors that influence physician satisfaction and allow them to estimate the resulting volume of patient admissions and revenue potential at their organization. Attendees will understand the relationship between physician satisfaction and physician loyalty, how different levels of physician satisfaction impact the volume of patient admissions, as well as hospital revenue.

The Forum’s Physician Strategies Summit runs from Sunday, March 2 to Tuesday, March 4 at the Hyatt Regency Century Plaza, Los Angeles, Calif. For additional information on the summit, visit http://www.healthcarestrategy.com/conferences/2008/PSS2008.asp.

About Morehead
Morehead delivers human capital Surveys, Metrics and Solutions that enable leaders to (1) target and focus human capital initiatives, (2) prioritize systemic change, (3) inform work unit interventions, and (4) align employees with business strategies. Morehead’s clients include healthcare providers, financial institutions, government agencies, universities, service providers, and manufacturers. For more information, visit http://www.moreheadassociates.com.

Media Contact:
Wanda Craig
800.849.2292 x 5515
wcraig(at)moreheadassociates.com

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