Online Tyre Retailer Blackcircles Launches Service in Germany

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Motorists in Germany will now have access to all the big brand tyres at discount prices enjoyed by UK consumers after the launch of Blackcircles' new German website.

Our aim in Germany is to set a new standard for low cost tyres combined with high quality service.

Choosing the right tyres for your vehicle is now easier than ever for German motorists with the announcement that online tyre retailer Blackcircles.com has launched its Mein Reifen website in Germany.

By visiting Meinreifen.de motorists in Germany will now be able to access all the major tyre brands such as Bridgestone, Goodyear and Michelin at the kind of low prices that have already transformed the UK market.

The ability to purchase online and have tyres delivered straight to their home will now make it easier than ever for German motorists to stay safe on the road and choose high quality tyres.

Mike Welch, Managing Director of Blackcircles.com, said: "German motorists are very particular in their choice of tyre, usually opting for Winterreifen - a different tyre in the winter, and we are delighted to be able to offer them an enhanced choice and the ability to purchase all the major brands at low cost."

"One of the core guiding principles of Blackcircles.com is that there should be no barriers to tyre safety and we are delighted to be helping German motorists to stay safe on the road."

"The decision to enter the German market was very much driven by what we were seeing amongst competitors who are growing on the back of offering customers an inferior deal."

"Our aim in Germany is to set a new standard for low cost tyres combined with high quality service."

In the UK, the company's fast, high quality service has ensured that 40% of its monthly business comes from customer referrals. Blackcircles.com has been able to save customers an average of 40% on their normal purchase of tyres.

Mike Welch is one of the UK's leading young entrepreneurs having left school at 16 to become a tyre fitter before going on to launch Blackcircles.com in 2001 and take it to turnover of £8 million.

Notes to editors

Blackcircles.com was launched in 2001 as a revolutionary new way of buying tyres. Through either the company website or call centre service, customers can choose the type of tyres they want and have them fitted at their local independent garage at a time which is convenient to them. The group now offers extensive mobile tyre fitting services making the process even more convenient for the customer.

Blackcircles.com is a nationwide tyre retailer that can save customers an average of 40% on their normal purchase of tyres.

Managing Director Mike Welch left school aged 16 to become a tyre fitter in Liverpool. He went on to launch his first tyre business while still in his teens before being head hunted by Kwik-Fit as New Business and e-Commerce Development Manager. He left Kwik-Fit in 2001 to launch Blackcircles.com.

The Chairman of Blackcircles.com is Graeme Bissett, former Group Finance Director of Kwik-Fit.

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