IndexTools Announces Latest Foray Into U.S. Market at SMX West

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The greatest minds and companies involved in search engine marketing gathered this week in Santa Clara, California at the Search Marketing Expo West (SMX West). Among them was IndexTools, a leader among online marketing analytics platforms, now fresh from a banner year of success. IndexTools took time at the SMX to announce its new partnership with ZeroDash1, an online marketing agency that specializes in working with data to help clients with their online media metrics and reporting. This marked IndexTools' new Key Alliance Partnership in the Americas.

We chose to have a partnership with IndexTools because of the outstanding features in the IndexTools platform

The greatest minds and companies involved in search engine marketing gathered this week in Santa Clara, California at the Search Marketing Expo West (SMX West). Among them was IndexTools, a leader among online marketing analytics platforms, now fresh from a banner year of success. IndexTools took time at the SMX to announce its new partnership with ZeroDash1, an online marketing agency that specializes in working with data to help clients with their online media metrics and reporting. This marked IndexTools' new Key Alliance Partnership in the Americas.

"I cannot overstate the timeliness and utility this partnership brings," said IndexTools COO Dennis R. Mortensen. "With the impressive number of enterprise level clients that have come to us with online analytics needs in recent months, we needed a new partner with Fortune 500 experience. By joining forces with us, ZeroDash1 adds to a select group of highly qualified partners that will help us bring analysis and optimization services to both new and established IndexTools clients in North America."

This experience, Dennis R. Mortensen added, comes with the top-level business and technical knowledge now brought to the table now by the ZeroDash1 team. Conversely, the same wealth of experience empowered Anil Batra, Director of Analytics and Strategy at ZeroDash1 to spot a winning partner in IndexTools.

"We chose to have a partnership with IndexTools because of the outstanding features in the IndexTools platform," said Anil Batra. "Our customers rely on us to provide them deeper insights into their visitors' online behaviors and to increase their return on online marketing spend. They look to us to provide recommendations for a tool that can supply the data they require to make strategic decisions. After looking at the IndexTools' functionality and after sale support we concluded that IndexTools is an enterprise level web analytics solution that will be perfect for a lot of our clients."

Such value-adding features not found in a lot of other tools, Anil Batra added, include Historical Scenario Analysis, Real-Time Segmentation and Path Explorer.

"These features all make it easier to analyze online visitor behavior," said Anil Batra. "Which means more time to spend on taking actions based on the insights you gain."

About ZeroDash1
A data-driven online marketing company based in Seattle, Washington that specializes in Data Reporting, Web Analytics, Search Engine Optimization and Pay per Click, as well as 3rd party ad serving. The ZeroDash1 team brings its 35 years of business and technical experience to make clients happy by providing creative and money saving solutions to their problems.

About IndexTools
IndexTools offers a highly customizable and scalable analytics platform for companies' online marketing activity in each phase of the customer lifecycle. With IndexTools Web Analytics and Bid Management, businesses gain accurate, insightful and timely intelligence about the effectiveness of their online marketing.
IndexTools' services have boosted the online performance of more than 3500 clients worldwide, including Tesco, Vodafone, PriceRunner, and John Deere.
IndexTools serves its worldwide client base directly and through a network of more than 200 local partners in over 25 countries around the globe. IndexTools was founded in 2000, and operates from three offices:
IndexTools Americas - New York, US
IndexTools Germany, Austria & Switzerland - Frankfurt, Germany
IndexTools EMEA, Asia Pacific - Budapest, Hungary

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Andrea Simon

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