New Media Hopes to Breath Life Into Old Sporting Establishment

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Harness racing news website Harnesslink.com, launches social blogging platform to spread ideas and improve the declining sport of harness racing.

Harnesslink, a global harness racing website, today launched an online blogging system to further discussion and influence leaders within the ailing harness racing industry.

Blogging will save America, says political activist John Jay Hooker -- "the high and the mighty will have to listen to the people and the blog is going to make that possible."

Harnesslink has a somewhat less ambitious goal -- that the same can be achieved for the lackluster sport of harness racing.

Harnesslink has developed a blogging platform appropriately named Harness Racing Blog (http://www.harnessracingblog.com) which allows anybody to voice there opinions by creating a blog. A blog is simply an online diary which enables any person to communicate online.

Harnesslink hopes its new initiative will empower supporters and help to spread new ideas in the slow-paced industry.

Once commanding crowds of thousands, in recent years many racetracks have experienced deteriorating visitor numbers, betting and general enthusiasm.

Problems are prolific; competition from other spheres is one major hurdle. Internet poker has pilfered many customers, and marketing successes in comparatively new sports like Nascar have taken their toll.

Harnesslink editor Matt Smith, a New Zealander, is perplexed.

"If people can sit all day and watch cars go round a track, surely someone can come up with a way to make harness racing more appealing to the general public."

One early adopter is Kimberly Rinker, herself a journalist and winner of the prestigious 2007 Hervey Award which honors the best of harness racing journalism. On her blog, Rinker says she aims to present viewpoints and notations from a variety of guest journalists from the North American harness racing community.

Smith hopes many will follow Rinker's initiative.

"There are an amazing number of intelligent and passionate fans out there who feel something needs to change, but who feel silenced by those in control. We want to give them a voice," he said.

"Heck, if blogging can save democracy surely something can be done to save the trots."

About Harnesslink
Harnesslink.com has grown to become the major destination for harness racing world-wide. Harnesslink offers the largest database of harness racing news stories online approaching 60,000.

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Jules Boven
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