iovation CEO to Discuss New Frontier of Fraud Management at Merchant Risk Council Conference

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Fraud Management Visionary Will Explore How Device Reputation Can Be Used in Parallel with Identity Systems to Stop Online Fraud and Abuse

Reputation as the Foundation for Online Accountability

As online merchants require stronger fraud management tools to defend their online services from more sophisticated and organized fraud tactics, iovation is leading the way in providing innovative reputation systems that protect hundreds of online services and millions of consumers from all forms of online fraud and abuse. iovation CEO and co-founder, Greg Pierson, will speak about "Reputation as the Foundation for Online Accountability" at the 6th Annual Merchant Risk Council (MRC) Conference in Las Vegas, Nevada, March 4-6, 2008. The session will take place on Wednesday, March 5, 2008, from 1:00-2:00 p.m. at the Security & Authentication, La Tour 1.

Because user anonymity often conflicts with the need for accountability, networks are increasingly vulnerable to attacks because identities can be easily created using fraudulent or synthetic information. This session will explore how device reputation can be used in parallel with identity systems to create a system of accountability for the online eco-system. Topics of discussion will include:

  •     Device reputation is the new "frontier" for online fraud and abuse management
  •     How does reputation work and why it is powerful?
  •     Reputation is an accountability metric
  •     Using reputation increases privacy, accountability and convenience

As the CEO and co-founder of iovation, Greg Pierson is the visionary leader behind the use of reputation systems to prevent fraud and abuse of online services. An expert in the areas of Internet security and fraud management, Greg is a frequent speaker at industry trade shows across the globe, where he speaks about various topics including fraud management and emerging technologies that protect online environments against fraud and abuse.

Wednesday, March 5, 1:00 p.m.-2:00 p.m. PST.

Security & Authentication, La Tour 1
6th Annual Merchant Risk Council (MRC) Conference at the Wynn Resort, March 4-6, 2008, in Las Vegas

Attendees can also visit iovation's booth #10 at the MRC conference.

For additional information about this year's MRC Conference, visit

About iovation
iovation, headquartered in Portland, Oregon, pioneered the use of device reputation for managing online fraud, abusive behavior and multi-factor authentication. Today, iovation manages the reputation of tens of millions of Internet-enabled devices worldwide, allowing its customers to control online fraud and abuse while benefiting from sharing device reputation intelligence. For more information on iovation and the company's products, visit

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