Ferndale, WZ (PRWEB) February 29, 2008
For years, wineries have struggled with how to integrate email into their direct to consumer marketing mix.
New Agency highlights three critical errors wineries are making which dampen their results.
- Wineries are not using double optin features to protect themselves from SPAM complaints and poor deliverability.
- Wineries are not collecting email addresses on their websites and tasting rooms diligently and properly.
- Wineries are not sending enough email to reach their customers and readers effectively.
Mitch Tarr, CEO and Email Marketing Guru created ZinMarketing Inc, an email-marketing agency for wineries, solely to handle these three killer mistakes.
"Email marketing is becoming more important, not less, as wineries attempt to increase their direct to consumer sales," says Paul Mabray, CEO of the Inertia Beverage Group. "Companies like ZinMarketing who focus on this medium are even more relevant and welcomed due to the increased challenges for using email properly and effectively."
Mitch has attempted to sign up to over 497 winery newsletters and email lists. He certainly knows what the state of email marketing is in the wine producing industry.
"It was shocking to discover the number of wineries doing a poor job of keeping in contact with interested parties and customers," says Tarr of his winery research. "I knew after reviewing the first 25 winery websites what was needed."
Mitch's marketing agency ZinMarketing Inc. provides expertise and services to help wineries get a grip on this direct to consumer channel and generate the revenues they expect.
Mitch Tarr, CEO of ZinMarketing Inc. has spent over a decade as an Email Marketing Guru. Now, through his agency, ZinMarketing Inc, his ezine, his blog, and free reports, he's sharing - for the very first time - how to use email to cement winery-client relationships and create a buzz that sells wine and supports winery brands. For information visit Mitch's exclusive new website -- http://www.zinmarketing.com