Yogel's Frozen Yogurt Introduces a Healthy New Concept in Las Vegas

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A low-calorie, fat free dessert is offered as self serve and pay by the ounce in order to give customers exactly what they want.

The owners of Yogel's Frozen Yogurt do not see their business as just another frozen yogurt store but as an inviting experience that will delight their customers while helping to keep their waistlines slim. "We are a value driven company," states Scott Knight, Marketing Director. "We know that people are looking for healthy and delicious alternatives but are increasingly budget-minded. We fill that niche perfectly."

Yogel's first location offers eight different flavors of fat free frozen yogurt that customers will dispense and mix together themselves. They will have the choice of adding fruit, nuts, candy, chocolate, and even breakfast cereal, to their frozen yogurt creation. The slogan at Yogel's is "Yogel's Your Way", which is exactly what their customers get before placing their cup on a scale and paying by the ounce.

In addition to offering a quality product at an affordable price, Yogel's will be hosting weekly events such as book signings, music performances, artist exhibits, children's entertainment and more. Their goal is to create an environment that is not only a fun and inviting place to eat, but also an overall experience to remember.

Yogel's Frozen Yogurt opens March 1st, 2008 at 4220 South Grand Canyon, Suite 8, Las Vegas, Nevada 89147 (West Flamingo and 215 Beltway). Open daily from 11 am to 10 pm. More information can be found on their website at http://www.yogels.com

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