HUGE Chosen as a Finalist for 2008 South by Southwest Web Awards

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HUGE (hugeinc.com), an independent interactive agency, has been named a finalist in the Activism category of the 11th annual South by Southwest (SXSW) Interactive Web Awards for work on "Amnesty International: Tear It Down." The 2008 SXSW Web Awards aims to uncover the best new websites and celebrate the top innovators who are building and implementing tomorrow's online trends.

HUGE has built a culture that values working on cause related projects that connect with our team's passions. We worked closely with Amnesty International to create a world class site for tearitdown.org and are proud to have the work honored by SXSW

HUGE a finalist in Activism category; People's Choice Award voting is now open

New York (PRWEB) February 28, 2008 --- HUGE (http://www.hugeinc.com), an independent interactive agency, has been named a finalist in the Activism category of the 11th annual South by Southwest (SXSW) Interactive Web Awards for work on "Amnesty International: Tear It Down." The 2008 SXSW Web Awards aims to uncover the best new websites and celebrate the top innovators who are building and implementing tomorrow's online trends. To vote for http://www.tearitdown.org in the People's Choice Award, visit the following site by Monday, March 3: https://secure.sxsw.com/peoples_choice/.

"HUGE has built a culture that values working on cause related projects that connect with our team's passions. We worked closely with Amnesty International to create a world class site for tearitdown.org and are proud to have the work honored by SXSW," said Aaron Shapiro, partner at HUGE.

Comedian, writer and filmmaker Eugene Mirman will emcee the March 9 Web Awards ceremony presented by Adobe, which will name winners in 18 content categories, as well as "People's Choice" and "Best of Show." The ceremony will take place on the 6th floor ballroom of the Downtown Austin Hilton Hotel at 7:30 p.m.

tearitdown.org (tearitdown.org) is Amnesty International's global initiative to end illegal US detentions and a major online action under Amnesty International's campaign to Counter Terror With Justice. The campaign is based on a framework that outlines practical and positive steps US authorities should take to close Guantánamo, and end secret detention and rendition. The program asks other governments to recognize their important role in providing lasting protection for these detainees and to oppose any recourse by the US authorities to secret detention and transfers. Tearitdown.org is the brainchild of Dan Weeks and Derek Sherman of Middle Child and Amnesty International.

"With more than 100,000 visitors to date, we believe that tearitdown.org has helped bring the issue of Guantanamo to the national forefront. Our partnership with HUGE allowed us to create a compelling interactive experience that is help driving awareness of this issue. We are excited to have the work recognized by SXSW," said Steve Daigneault, managing director, Internet communications Amnesty International USA.

About HUGE

HUGE is a leading independent interactive agency that specializes in building sustainable online businesses for some of the largest and most demanding companies in the world. Founded in 1999, HUGE has evolved a unique methodology and culture that combine the best aspects of research, user-centered design, product planning, and technology expertise. The customer experiences designed by HUGE generate over $3 billion in annual revenue and are visited by over 120 million unique users each month. Clients include IKEA (http://www.IKEA.com), JetBlue Airways (http://www.JetBlue.com), Scholastic, Walt Disney Company, TheStreet.com, Time Inc. (http://www.thisoldhouse.com) and American University. The company has offices in New York, Los Angeles and Sweden.

About SXSW Interactive Festival
Scheduled March 7-11 in Austin, Texas, the 2008 SXSW Interactive Festival provides practical how-to information as well as unparalleled career inspiration, bringing together some of emerging technology's most creative thinkers. The event features five days of keynote speeches, more than 120 panels, the SXSW Web Awards, the iF! Trade Show & Exhibition, the ScreenBurn Arcade, and dozens of exciting evening events. For more information on SXSW Interactive, see http://www.sxsw.com/interactive.

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DEANNA ANDERSON
Huge Inc
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