The power behind our search engine is the richness of each wine's description
Windsor, CA (PRWEB) February 29, 2008
Wine lovers and winemakers alike stand to benefit from the launch of VinoShipper.com. This new, Internet-based wine retailer offers consumers wide selection and savings and winemakers the ability to have their wines shipped direct-to-consumer, but with none of the usual headaches. VinoShipper.com sells directly to consumers wines both from well known wineries and from sometimes hard to find domestic and international wineries.
"By using technology to consolidate the many complex steps that go into consumer direct sales, wines offered by artisan wineries are made available to all consumers in the states to which we ship," said Steven Harrison, VinoShipper.com's president and CEO. "For wine lovers looking for that unique wine, the VinoShipper.com site allows them to discover these hidden gems."
Examples of fine wines already being sold by VinoShipper.com include Inman Family Wines (CA), Goldschmidt/Forefathers (CA), Rogers Ford Farm Winery (VA), Dutton-Goldfield (CA), Hartwood Winery (VA), Parma Ridge Winery (ID), among many others.
With VinoShipper.com's parametric search methodology consumers are literally able to locate that "one in a million" wine. Consumers begin with the search criterion that is most important to them (e.g., price, varietal, year, etc.) and the search engine counts down the total number of wines that meet their criteria, in rank order. "The power behind our search engine is the richness of each wine's description," said Harrison. "The winemakers know their wines best and we've programmed our system so that its intelligence reflects their knowledge."
VinoShipper.com has set up a Wine Alert System consumers over the age of 21 can use to register their interest in receiving immediate updates whenever a winery releases a new wine that fits their personal criteria. These alerts include such categories as red, white and sparkling, varietals (e.g., Chardonnay, Cabernet Sauvignon, Pinot Noir), source (e.g., California, Virginia, Italy, Australia), and bargains and special offers. "Our goal is to give VinoShipper.com's customers 'first dibs' on new wines as they are released," said Harrison.
By applying technology to the wine industry, which is renowned not only for the complexities of flavors but also for the complexities of doing business, VinoShipper.com is able to generate significant efficiencies that are passed along to the consumer in savings and to the wineries in increased revenue. Said Harrison, "For the longest time, the industry required middlemen to get the wine from the winery to the consumer, with each step tagging on an extra percentage to the cost, which the wineries never received as added income. Those wine lovers who support the craft of winemaking can feel good that much more of the price of a bottle of wine is going back to the artisans who actually produced it. In an industry that survives on such narrow margins, this extra profit will help spur even greater innovation."
Consumers concerned with shipments to underage drinkers can be assured by VinoShipper.com's double layer of age verification security which occurs at consumer registration and point of delivery.
Said Harrison. "The wine industry is extremely complex. While to date this complexity has hindered the industry from achieving maximum growth, the layers of technologies and business systems we've created eliminate many of these complexities. The result is that wine-makers will be able to spend more time doing what they love doing, which is making great wine, and wine-lovers will be able to find previously hard-to-find wines to share with friends and family."
The goal of VinoShipper.com is to be an efficient global retailer for wine. It does so by expanding the ability of the wineries it represents to reach out to those who appreciate good wine and who value having a broad selection. By connecting these consumers directly to wines they may not otherwise know, and by maximizing the winerys' profits, VinoShipper.com benefits the consumer and the winery. VinoShipper.com is located in the heart of California's wine country.