EcoUnit's "Voice of the Green Consumer" Survey Results Announced

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"Voice of the Consumer" survey results show that environmental issues increasingly impact consumer buying decisions across major product categories. Companies of all types need to understand and plan for these changing buyer behaviors.

Voice of the Green Consumer

EcoUnit, the rewards program connecting consumers with environmentally-responsible products and services, announced the results of its inaugural "Voice of the Green Consumer" survey which was sent to its members over the past 2 weeks. Based on responses from its database of thousands of eco-aware consumers, it is clear that consumer buying power increasingly will be the catalyst for corporations to green themselves and their products. The EcoUnit membership base, a cross-section of North American consumers across geographies, genders, and ages, serves as a ready-made online community for businesses looking to better understand the pace and extent of consumers' intentions to become more environmentally responsible, particularly in how they choose which products to buy.

Several interesting findings from the survey include:

  • 84% of EcoUnit members are "much more" or "somewhat more" concerned about eco-related issues when making purchase decisions than they were 12 months prior.
  • 76% or respondents said that a company's reputation and philosophy regarding the environment impact their loyalty to that company.
  • Eco-issues are the "top consideration" or a "top 3 consideration" among the majority of respondents in the following buying categories: automobiles, home appliances, electronics, food, and household products.

EcoUnit's CEO, Kent Ragen, encouraged marketers to review and discuss the complete survey results within their own organization. "Our goal is to be a resource for companies who want to better understand and serve this growing segment of green consumers. The results of this survey show the value that our EcoUnit members can have, both to companies who are already selling green products as well as to those who are just trying to figure out their green strategy. By understanding the perceptions and buying behaviors of this eco-aware set, companies will be well-placed to succeed in the green marketplace." Companies can contact EcoUnit directly at to request a presentation of the complete results.

As the general public becomes more aware of environmental issues including global warming and sustainability, their buying decisions will increasingly be influenced by these issues. EcoUnit's diverse member base provides a leading indicator of both current and future perceptions and behaviors among the buying public. The use of a membership ranking scale, along a scale from "light green" to "extreme green, ensures that EcoUnit member opinions are representative of the full spectrum of public opinion on the environment.

About EcoUnit:
EcoUnit is the rewards program connecting consumers with environmentally-responsible products and services. EcoUnit's mission is to mobilize these connections to accelerate the introduction of more sustainable products and business practices. EcoUnit rewards its members for participating in programs including online surveys, product testing, and taking various eco-friendly actions. By earning EcoUnit credits which are redeemable for carbon offsets, EcoUnit participants are motivated by the ability to become carbon neutral while helping companies go green. For more information or to become a member, visit


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