(Vocus) February 29, 2008
STRATACACHE and AT&T Mobility were collectively awarded a Digital Signage and Interactive Technology Award on Wednesday during the Digital Signage Expo in Las Vegas. AT&T Mobility’s large-scale digital signage implementation in 2007, powered by STRATACACHE ActiVia for Media, won the award in the Retail Store category.
In 2007, AT&T Mobility leveraged an extensive in-store digital signage network to promote the most highly anticipated tech product of the year, the Apple iPhone. The result was the largest single rollout of digital signage in retail of last year.
AT&T deployed 2,120 digital signs as part of 7'x3' iPhone kiosks in 1,840 of its stores to promote the product launch. Each kiosk attracts in-store customers to the iPhone promotional area, highlights the product, visually communicates key features, and boosts product sales. Display iPhones are also mounted to the front of each kiosk, allowing customers to touch, feel, and test drive while being dazzled by promotional video.
AT&T Mobility utilized STRATACACHE ActiVia for Media as the enabling technology for content management and reliable delivery to the highly distributed network of 1,840 locations. Through this digital signage network, AT&T Mobility successfully highlighted the product, reinforced its up-scale, high-tech but easy-to-use image, and provided a self promoting product feature review for customers even when store associates were busy. The kiosks effectively promoted the iPhone and communicated how it operates in a way that opened doors to consumers who previously shied away from new technology. In addition, AT&T Mobility and STRATACAHE proficiently executed a very aggressive implementation schedule for deployment of this extensive digital signage network in time for the iPhone product launch.
Six winners were recognized for each of six categories: Environmental Design Integration, Interactivity Innovation, Retail Store, Public Space, Hospitality, and Financial/Banking.
The judges of the Digital Signage and Interactive Technology Awards were five industry players including David Keene, Executive Editor of Digital Signage Magazine, Laura Davis Taylor, founder of Retail Media Consulting, Steve Kaufman, Editor of VM+SD, Bill Yackey, Editor of Digitalsignagetoday.com, and David Silverman, Editor of Sounds & Communications magazine.
This is the second award win that recognizes STRATACACHE’s technology and role in AT&T Mobility’s digital marketing initiatives. Recently, STRATACACHE also won the DIGI Award.
STRATACACHE CEO Chris Riegel will lead a session at GlobalShop 2008 in Chicago to discuss a case study of the award-winning AT&T Mobility installation. The session will take place on March 19 at 11:45 a.m.
About ActiVia for Media
STRATACACHE ActiVia for Media digital signage software is the enabling technology behind AT&T Mobility’s highly-distributed digital media network. ActiVia is a highly optimized, web-based solution providing centralized configuration management, monitoring, content scheduling, reliable distribution, playlist control, and reporting for digital signage networks. Built on STRATACACHE’s patented OmniCast distribution engine, which is capable of pushing content to up to 250,000 concurrent devices, ActiVia is ideal for large-scale deployments.
STRATACACHE is the world leader in efficient, scalable and cost-effective content distribution, digital signage/digital media presentation, IP business television, and application acceleration solutions for highly distributed, network connected organizations. Serving Global 2,000 customers in the retail, finance, service, manufacturing, and government markets worldwide, STRATACACHE's products transparently solve large-scale content distribution, digital media, and application performance challenges while immediately providing tangible return-on-investment and dramatically improved user satisfaction. STRATACACHE is based in Dayton, Ohio, USA and is privately held. For more information please visit http://www.stratacache.com.