Chicago, IL and Los Altos, CA (PRWEB) March 3, 2008
AccuQuote, a leader in providing term life insurance policies to people across the United States, has launched an integrated podcast advertising program to be heard exclusively on the Personal Life Media, Inc. network.
The campaign tests multiple ad formats and compares two call-to-action options. It further leverages a number of unique attributes of podcast advertising including host-read advertisements and the ability to target the high-income, tech-savvy, 35-54 demographic that is the second largest segment of podcast consumers according to comScore, Inc's "Podcasting Consumer" study.
"First mover advantage in emerging marketing keeps us far, far ahead of our competition," said Sean Cheyney, vice president of marketing and business development of AccuQuote.com. "Podcasting is the newest medium where we can deeply engage our target customers and Personal Life Media brings a level of testing and sophistication to the medium that impresses me."
The campaign runs in 5 weekly shows on the Personal Life Media network:
Aging Gratefully: The Doctor and the Man from Hollywood on the Third Age of Life with Dr. Peter Brill and David Debin
The Joy of Living Creatively: Tapping Your Innovation and Imagination with Dr. Eric Maisel
Living Dialogues: Thought-Leaders in Transforming Ourselves and Our Global Community with Duncan Campbell
Money, Mission and Meaning: Purpose at Work, Passion at Play with Mark Michael Lewis
Purpose-Centered Life: A Plan for Authentic Living with Dr. Eric Maisel
There are host-endorsed dry-voice 30-second audio ads created by each show hosts some of which have an 800#, some of which drive listeners to http://accuquote.com/save. Moreover, a 4-minute advertorial interview with AccuQuote founder and insurance expert Byron Udell is inserted at the end of the programming. This interview is a personalized way to cover the many uses of life insurance, from providing income to descendents to gifting a legacy to one's charity. This "bonus material" offers an innovative way for AccuQuote.com to directly support podcast listeners in making informed decisions about life insurance.
All shows can be streamed, downloaded or subscribed to via RSS at: http://personallifemedia.com
All shows can be streamed or subscribed to in iTunes at:
AccuQuote helps consumers find the best values in life insurance by combining instant online quotes with the personal service of unbiased life insurance professionals that can help answer questions, identify important issues, and make meaningful recommendations. Established in 1986, AccuQuote consistently delivers the best values to consumers by comparing hundreds of products from their extensive database of top-rated life insurance companies. The company's customer service representatives, who average over a decade of industry experience, go beyond simple price comparisons to give consumers the information and advice they need to make a well-informed choice. AccuQuote customers are able to eliminate the complexity of selecting the right coverage to meet their individual needs, making the process of buying a policy as easy as possible. The company offers consumers an extensive selection of life insurance options, including term, whole, and universal as well as selected annuities. For additional information or to receive a quote, please call 1-800-589-0479.
About Personal Life Media
Personal Life Media (http://www.personallifemedia.com) is a multimedia lifestyle brand providing entertaining and authentic personal content to socially conscious adults, and is the first podcast and blog advertising network for advertisers to reach the "cultural creatives" market segment. Expert hosts deliver talk shows, reality-audio programming, interviews, advanced techniques and guided exercises in blogs, web audio and podcasting formats.
The network offers 21 free weekly audio programs, podcasts and companion blogs about relationships, sensuality, life purpose, wealth creation, healthy aging and longevity. Additional areas of interest include life coaching, ecology, creativity, weight-loss, beauty innovation and cosmetic surgery, retirement, passion at work and play, ethical sales, book reviews, spirituality, personal and global transformation.
Access the shows for free from a browser or subscribe via RSS or iTunes and listen on an iPod or MP3 player. Personal Life Media is headquartered in Silicon Valley, California.
Tune In to Your Personal LifeSM
Personal Life Media is a trademark of Personal Life Media Inc. "Tune In to Your Personal Life" is a service mark of Personal Life Media, Inc. All other trademarks and trade names are the properties of their respective holders and are hereby acknowledged.
Sample Ad Copy:
You know, I don't think about life insurance very much, but I should. My show sponsor, AccuQuote really made me start to think about it.
I went to their site and was impressed. Whether the life insurance is for protecting your family financially, or for business or estate planning purposes, it only takes a few minutes. You can compare rates from the highest rated insurance companies to find a policy that fits your needs and at significant savings - they say up to 70%! I used their free Life Calculator and it's definitely worth the time. After seeing how inexpensive it is to protect my family, I reassessed my own life insurance needs. Check it out, go to AccuQuote dot com slash save so they know I sent you! or call 800-589-0479.