Green Design Makes For a Greener Bottomline: Firm Helps Companies Think Differently about Everyone's Favorite Buzzword

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Everyone is telling businesses to go green to save the environment, but very few are making a good business case for sustainability. Green branding and design should be a business strategy. It should save companies money, make better products, and fuel happier employees. It's not as warm and fuzzy as saving the environment, but we believe if more companies see the value for their business in going green, that will have a far greater positive impact on the world we live in, compared to a whole lot of lip service.

Everyone is telling businesses to go green to save the environment, but very few are making a good business case for sustainability. Green branding and design should be a business strategy. It should save companies money, make better products, and fuel happier employees. It's not as warm and fuzzy as saving the environment, but we believe if more companies see the value for their business in going green, that will have a far greater positive impact on the world we live in, compared to a whole lot of lip service.

Design firm Little Big doesn't think green design should be about "doing good". It should be about building consumer relationships and enhancing brands.

"Doing something good for the environment is a wonderful thing, but it shouldn't be the impetus for a company seeking out green design," said Pamela Long, partner, Little Big. "Businesses are in business to stay in business, and should look at sustainability as a powerful business strategy. Sustainability drives innovation, differentiation, and so much more."

Little Big offers green design consulting as part of its business practice. The firm challenges companies to address whether their product design and packaging:

1) Uses only the packaging it truly needs; 2) Incorporates and sources responsible products from responsible vendors; 3) Can be easily reused or recycled by the consumer; 4) Uses visual cues that help, rather than hurt the cause; and 5) Contributes positively to the company's bottomline.

"The missing step for most companies is how green design positively affects them. We think if businesses realize that sustainability is a way for them to save money, create a better product, and connect with customers who care about the environment, many more would be embracing the idea," said Long.

A person needs only look at their local Wal-Mart to see how seriously some companies are adopting green packaging as a growth strategy. While the environmental benefits of their packaging reduction initiative are staggering, it's hard to ignore that Wal-Mart alone stands to save $3.4 billion.

"It's only when companies look at sustainable design as a business strategy that we'll truly see more profitable companies, happier consumers, and a better environment," said Long.

Little Big specializes in brand strategy, packaging, and design. Dive on in to Little Big at http://www.littlebigbrands.com.

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