Unveiling the Art of Corporate & Individual Transparency in a "Reputation Economy"

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"This is sure to become the definitive guide for members of any company or group who want to join and shape the often brutally honest conversation across social media about their brands, products, and people." -Tom Giles, Editor, Technology & Science, BusinessWeek.com

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Corporations previously had teams of marketing and public relations professionals to manage brand and individual reputations. Now the explosion of social media--blogs, MySpace, YouTube, etc.--has ushered in an age of digital transparency that's transforming the marketing landscape, putting the power to create or destroy a reputation into the hands of consumers.

Radically transparent means being open and honest online, admitting mistakes, engaging stakeholders in discussions about you and your brands, and even revealing your internal processes.

The release of Radically Transparent (Sybex, an imprint of John Wiley & Sons, Inc.; March 2008; $29.99) is perfectly timed to coincide with the mounting attention now being paid to the "reputation economy" in this age of "radical transparency," as Wired magazine said (March 2007, The See-Through CEO). It offers crucial, expert tactics and strategies for every phase of online reputation management.

Companies are just now starting to understand how fragile their reputations can be, and they're starting to react to--and use--the power of social media. Harris Interactive says 20% of them now have a formal process in place for monitoring blog posts--JetBlue's CEO posted an apologetic video to YouTube after forcing passengers to stay in storm-grounded planes.

Radically Transparent is the complete resource for monitoring, managing, building, and repairing online reputations. The comprehensive guide provides a full-featured reputation monitoring and management system. It includes practical, step-by-step instruction in four skills for personal reputation construction: public relations, search engine optimization, research, and online content creation. It explains how to apply these skills to create online content for blogs, social networking sites, and text communication (e-mail, text messaging, and so forth). The book provides background information, research results, anecdotal evidence, case studies, and practical strategies, emphasizes Internet research techniques for identifying and monitoring online identities, and features exercises that reinforce key discussions.

This is the only book to unveil the art of corporate and individual online reputation monitoring, management, and repair.

Radically Transparent:
Monitoring and Managing Reputations Online

Published by Sybex, an imprint of John Wiley & Sons, Inc.
Publication date: March 10th, 2008
$29.99; Paperback; 408 pages;
ISBN: 978-0-470-19082-1
Download a sample chapter here.

About the Authors
Andy Beal (Raleigh, NC) is a consultant and one of the world's most respected experts in online reputation monitoring and management. He has worked with Motorola, CitiFinancial, Lowe's, Quicken Loans, DeWalt, and NBC. Andy runs the popular Marketing Pilgrim blog (marketingpilgrim.com), is a frequent speaker at such trade shows as Search Engine Strategies and Direct Marketing Association, has published more than three dozen articles, and has been featured in The Wall Street Journal, Washington Post, and BusinessWeek.

Dr. Judy Strauss (Reno, NV) is a consultant, award-winning author, and former entrepreneur who teaches e-marketing, communication, and strategy topics to MBA and undergraduate students at the University of Nevada. She authored E-Marketing, the first textbook on internet marketing, and has won numerous awards for teaching, writing, and entrepreneurial activities.

Sybex has been a leading publisher for the global Information technology community for nearly 30 years. Known for its high quality publications that are translated into more than 20 languages, Sybex published about 100 new titles a year and has an impressive backlist of over 450 titles in the graphics, digital photography, operating systems, programming, and gaming categories. Sybex enjoys a very strong presence in the areas of IT and Business certifications and has close relationships with a number of leading technology companies, including Alias, Microsoft, and Juniper. For more information, visit sybex.com. Sybex is an imprint of Wiley.


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