To Celebrate Awarding of ISO 9001:2000 Registration, Iverson Language Associates Introduces "Goof Proof" Online Quiz For Individuals, Organizations or Companies Involved in Multilingual Communciations

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Iverson Language Assoicates introduces "Goof Proof" online quiz. Test your marketing savvy against 10 legendary and hilarious marketing translation goofs.

In the rapidly-expanding and increasingly-demanding world of international communications, accuracy in translation is more critical than ever

Iverson Language Associates, the world's Goof Proof communications translation specialists, today announced that NSF International Strategic Registrations has awarded the company ISO 9001:2000 Registration, indicating that Iverson Language Associates has committed to, and delivers, highest quality management and services that meet or exceed client expectations. Having received ISO 9001:2000 Registration through independent audit, Iverson Language Associates has demonstrated a company-wide implementation of an internationally-recognized (157 countries) Quality Management System (QMS) that encompasses all client interaction, including but not limited to: corporate management, employee training, customer relations, service development and protocols, service delivery, timeliness and accuracy, and client satisfaction.

"In the rapidly-expanding and increasingly-demanding world of international communications, accuracy in translation is more critical than ever," noted Steven P. Iverson, president of Iverson Language Associates. "From traditional global markets, to developing nations, companies and organizations have opportunities before them like never before. Translations into the language of the local audience must be more than accurate, but impeccable -- including colloquialisms, slang and other uses -- to avoid not only corporate embarrassment, but also financial loss. Iverson Language's IS0 9001:2000 Registration demonstrates our enthusiastic commitment to providing this level of impeccable translation to our clients, and tells the world of our ability to deliver on that promise."


To celebrate this important ISO 9001 Registration, Iverson Language Associates is launching a branding campaign under the theme: "Your World. Goof Proofed." Business leaders, marketers and others involved in international communications can test their marketing savvy against classic translation goofs, with a fun-filled (and fact-filled) online quiz. Details include:

  •     Questions and answers to 10 legendary (often hilarious) translation mistakes, made by some of the world's largest and most respected brands, that have resulted in not only great corporate embarrassment, but in some cases, huge financial loss.
  •     The ability for participants to measure their marketing savvy against immediate test results, with tongue-in-cheek performance evaluations.
  •     The chance for individuals to submit translation goofs that they've spotted (and can provide some evidence of), with the best (funniest, most bizarre, most embarrassing) winning a free copy ($24.95 value) of "Blunders in International Business."
  •     Entrants who complete the quiz will have an opportunity to benefit from up to $500 free Iverson Language Associates services toward a translation project.

Take the Goof Proof Quiz by visiting

About Iverson Language Associates
Iverson Language Associates was founded in 1986 by Steven P. Iverson and is headquartered in Milwaukee, Wisconsin. The company provides strategic solutions through a variety of dynamic translation services for global marketers with an ongoing need to communicate business-critical information. Iverson Language Associates is comprised of a highly experienced staff of management, marketers and customer solution associates, with a network of more than 800 native-speaking, pre-qualified professional translators. The company was the first in North America to be certified in the use of SDLX translation memory tools. Iverson Language Associates has also been named an Inc. 5000 company, and Future 50 company. To learn more, please visit or call Maurizio Azzarello, Director of Sales and Marketing at 414.271.1144, ext 37.

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