Just like any network or marketing campaign - you need to make the right connections. We simply do our homework, and then provide unique successful solutions to ensure websites make the right connection with the right people.
Christchurch, New Zealand (PRWEB) March 4, 2008
Understanding a target market, what drives customers to a website, what keeps them there and how to attract new users are essential components to any website marketing and optimisation strategy implemented by website marketing specialists, Optymise.
Optymise focuses on driving targeted quality business prospects to commercial websites. Over the past few years, search engine optimisation campaigns developed by Optymise have achieved an average 350% growth for client websites, with a phenomenal 550% growth for internationally recognised company, Lanocrème New Zealand Limited.
Robyn McDonald, the Managing Director of Optymise, is proud that they have been able to achieve 100% success rate with all clients and is delighted at the phenomenal 350% average growth that clients are experiencing within the first year of working with Optymise. Robyn attributes this success to the company's personal approach in understanding the client's business.
"Increasing business growth through your website requires you to think outside the box and really focus on your target market. Therefore, our first priority is to really get to know and understand our client's business before developing targeted online strategies."
Robyn says that growing online business is all about the connections. "Just like any network or marketing campaign - you need to make the right connections. We simply do our homework, and then provide unique successful solutions to ensure websites make the right connection with the right people."
For the past four years, Optymise have been working in partnership with Lanocrème New Zealand Limited, a New Zealand company internationally recognised for their superior quality of natural creams and beauty products. During this time Optymise have provided recommendations and consulted on Lanocrème's website design, development and Content Management System(CMS). Optymise has also substantially increased Lanocrème's online visitor growth by 550%, through targeted search engine marketing and website strategies.
The importance of optimising a website to stimulate online business growth and the benefit of working with Optymise is highlighted by Tim McIver, Managing Director for Lanocrème New Zealand Limited. "Experience taught us that website rankings are too valuable to be left to chance and the complexities surrounding search engines necessitated the services of an experienced and successful company to gain the results."
"For this reason we presented our challenge to Optymise. Teaming up with Optymise and our developers during the conception of our website was a significant advantage, as it allowed the site to be developed with consideration given to its optimisation, saving cost and valuable time… We have seen a consistent rise in our rankings and sales, with further results expected as new strategies are implemented," continued McIver.
One successful component of Optymise's Web development strategy for Lanocrème was the recent introduction of an optimised catalogue solution for Lanocrème's online shopping cart. Setting them apart from many other online shopping catalogues, is the ease of use and simple one-step click-through process for Lanocrème's online customers. The unique programme developed by Optymise means that customers can view product pages directly within the website, which is an extremely effective way of converting website visitors into online sales.
In the past four years Lanocrème has established itself as a major brand presence in China, Taiwan and Russia where it now has brand recognition on a par with global beauty brands, is trading successfully with international retail chains in Asia, and is attracting many internet enquiries and online sales from the U.S.
Optymise, has been instrumental in contributing to Lanocrème's international recognition and success. With the ability to target multi-language users to ensure their search engine marketing and optimisation strategies, Optymise is successfully ensuring that Lanocrème makes the right connections with their potential valuable customers. Through this successful partnership, Lanocrème's online website visitors have grown from 2000 per month to over 11,000 visitors per month.
Primarily focused on growing online business for their client's websites, Optymise are so much more than search engine optimisation specialists. Optymise takes the time to understand their client's needs, their target markets and the fundamentals of their online business. Through their content management programmes, Optimise continually reviews and improves technologies and strategies to achieve their 100% success rate with clients.
Optymise dramatically increased website business for clients through their range of targeted online strategies which include:
- Website design and development
- Website marketing
- Media and Press releases
- Web content management systems
- Search engine marketing
- Search engine optimisation
- Blog marketing and blog setup
- Online catalogue solutions
- Online shopping carts
- RSS marketing